Morton Vardeman & Carlson

Specialties

Brand Identity

Strategic Marketing

Cross Branding

Internet Marketing

Advertising

Public Relations

Social Media

Website Development

Media Planning

Space Design

History

Established in 1973.

A.L. «Tot» Morton founded Morton & Associates in the basement of his Gainesville home. An advertising sales director for a national poultry publication, Morton set up shop using all the knowledge and contacts gathered in his 13 years in the poultry industry.

John Vardeman, a former Atlanta Journal-​Constitution bureau chief and national desk editor, joined the agency in 1994 as a partner. He brought with him the vision for strong public relations, strategic marketing, and regional business development. The firm’s name changed to Morton Vardeman & Associates.

Longtime creative director, Tina Carlson, was promoted to executive vice president and named a partner in 1999. Carlson’s name became the newest «suffix» to join the signature green ampersand of the agency’s logo, making it «Morton Vardeman & Carlson.»