Waymaker Communications

Specialties

PRO iNK is now Waymaker Communications. After 36 years, it was time for a change. Of course there’s more to the story… Curious?

Needless to say, we have been weaving narratives since 1979. Whether it’s through traditional outlets like advertising and print marketing or digital and social platforms, we help you shout, whisper or sing your unique story. Our strength is in asking the right questions (of you and your audiences) so that we can deliver top-​notch communications to the people you care about most: your customers, employees, investors, board members, users and clients.

We are located in Gainesville, FL surrounded by the best researchers and innovators in the region. We are always looking to the folks around us for inspiration and for opportunities to collaborate.

We’re smart, brave, committed and (most importantly) FUN.

We have expertise in the land-​use, utilities and natural resources industries, and have the portfolio to show for it. Whatever the project, as your trusted advisors and advocates, we aim to provide you with all the services you’d get from an in-​house communications department, without the overhead.

How Can We Help Your Organization?

*Branding + Image Building

*Corporate Communications

*Community Relations and Outreach

*Strategic Planning, Research, Focus Groups

*Traditional, Social and Digital Media Design and Implementation

History

Established in 1979.

Waymaker (the artist formerly known as PRO iNK) was founded in 1979 by Terry Van Nortwick — a pioneer for women business owners and communicators. A lot has changed over the years. While we no longer paste up or have a dark room in the office, the goals of our clients remain the same: to effectively communicate with their audiences, grow their businesses and make a difference in their communities.

Tracy Bachmann joined Terry in 2005 as creative director and has seen her share of changes in her 15+ years in the communication business. Tracy is our new president and owner (Terry retired in 2013, and sends us pictures from her glorious travels). With Tracy at the helm, Waymaker clients can be assured of the quality work, delivered with the integrity and joie de vivre we have been known for more than 35 years.