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Private Lot |
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Specialties
Boost Mobile Store, Boost Mobile Authorized Dealer,
History
Established in 2006.
Boost Mobile was founded in Australia and New Zealand in 2000 by Peter Adderton. Adderton & Kirt McMaster brought it to the United States in 2001, and entered into a joint venture with Nextel Communications to launch and market the brand — primarily to be marketed specifically to the urban community. A lure of Boost Mobile with the urban minority customer groups was that Boost’s Walkie Talkie (Nextel’s Direct Connect), for $ 1 a day ($ 30 per month), was the only way in the early 2000s to have something similar to unlimited voice minutes, and the advertisements effectively utilized «jive» or «slang» vocabulary. Boost Walkie Talkie only reached other Nextel/Boost IDEN subscribers, and as a form of PTT, was half duplex. Unlimited voice plans on national carriers such as AT&T existed as early as 2001, but many people were unaware of this. AT&T eventually dropped their unlimited minutes calling plans. In 2003, Nextel purchased the American division of Boost Mobile. Until late 2004
Meet the Manager
Ed G.
Manager
Founded
2000
Headquarters
Irvine, California
Key people
Dan Schulman (President, Sprint Prepaid Group)
Parent
Sprint Nextel
Website
www.boostmobile.com