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Specialties
A family owned and operated business since 1942, Colder’s prides itself on offering value, selection and service. Serving Southeastern Wisconsin with four showrooms of quality name brand furniture, mattresses, appliances and home décor you are sure to find just what you are looking for. And, if you can’t find it on our floors, chances are we can order it for you. We invite you to visit one of our four locations in West Allis, Oak Creek, Delafield and Grafton, Wisconsin to touch, see, feel and expereience those items which best fulfill your dreams of betterment in the home. You’ll always get Something More at Colder’s.
History
Established in 1942.
Colder’s was founded by Henry Felker as the Henry Cooler Company. Not until an advertising sign misspelled the name to Henry’s Colder Company was the future namesake created. Initially, Colder’s was a refrigeration service company. In 1946, Harry Felker joined the company and Colder’s branched out into refrigerator and freezer sales. Working from the back of their truck, they began selling and delivering freezers to neighborhoods througout Milwaukee.
The first retail store was located at 18th and Fond du Lac Avenue. Colder’s product line up continued to grow with the addition of more appliances in the 1950s and furniture in the 1960s. In 1983, Colder’s moved into the current West Allis location at Hwy 100 and I-94. Colder’s has three other locations: Oak Creek (1993), Delafield (2002) and Grafton (2004).