Boulder Running Company

First time buying a pair of running shoes from this location in DTC. All other locations always have and still are wonderful. had to find a new shoe because my old style was discontinued. took the shoes out for a run and they caused arch and lower back pain. So I took the shoes back to return them, within the 30day return period. Assistant store manager Liz refused to return them for me because I had worn them outside and not only on a treadmill (she said that is the company policy!). the shoes have less than 20 miles on them and she told me that they would have to throw them away and cannot take the loss. she told me my only option was to buy custom inserts for the shoes. I am DUMB FOUNDED. the receipt states on the bottom that there is a 30 day full refund with the receipt, which I have and took in with me. I asked to get her managers information as I don’t find this to be okay and she told me that she could only take my shoes and receipt and that she would email her boss to explain the situation and would eventually get back to me. Avoid this store since they feel they do not need to stand up to their return policy and customer service policies. This interaction makes me ashamed to know that I have recommended others go here for their shoes. I have always bragged about how good the customer service is and feel horrible that I may have recommended others to go through this by visiting. SHAME!!!

I have to say that this location really has a great staff as every single person I have met has been just very positive and easy to work with despite even the smallest of sales (i.e. a pair of socks or two).
They seemed to care about the people that are coming in to the store and treat everyone with genuine care and this is part of what makes a retail experience worth the price of the brick and mortar store — service! If I want indifference, like I get at the bigger box stores, then I prefer to just shop for the item online for the best price. Service is what sets this store apart and you get genuinely happy staff that greats you and takes into consideration what your needs are.
One of the benefits of this store (and I think there are other locations of this store as well that likely offer the same) is that they have a treadmill that they will put you on and then analyze your running style/​form and show you the result of the video they took of your feet and placement as you run and what that means. There are shoes that are more tailored to the type of pronation I have in my running gait and I have to say I don’t know how I would know that unless I had that tool and analysis and knew how to apply it to the kind of shoe to purchase. This is the reason that I was happy to make the purchase — because of the service. I can come back and update if things are a complete contradiction of what they helped guide me towards a shoe that fits my needs, but something tells me that I won’t need to worry about that. Kind of nice experience for a change.
BTW, if you are new to running, they seem to have a good attitude towards the novices and I have never felt like these experienced runners would ever be anything but genuinely nice to me — every. single. time. They have some weekly runs on Saturday mornings and on the 1^st Tuesday of the month they have some technical skill workshops. Going to try one of those out next.

How could you be disappointed with this place! I came in needing a new pair of shoes and the sales associate spent over 45 minutes making sure I left with the most comfortable, well fit, quality shoe for me that I have ever had! The associate was kind, personable, knowledgeable, and understanding. He watched me run on a treadmill for a few seconds to look at the alignment of my foot in order to recommend the appropriate shoe for my foot. I have been to other stores that do this same thing but Boulder RC was a step above the others. First, I learned that my shoes, in addition to my orthotic were OVERKiLL with regard to stability preventing my food from an adequate amount of movement needed when running. Also, how did I never know that you need to size up for running because your feet move forward and swell when you run? No wonder I’ve injured toenails in the past during long runs. I’m so grateful for service I received at Boulder running company. The markup on their shoes are slightly pricier than average but consider it a small and insignificant charge for the personalized service you receive making sure you’re not heading back to the shoe store in a month, for new shoes, because you bought shoes that don’t work for your feet. Ps. My new shoes are like running on clouds. I sent my sister-​n-​law here the following week and she too was elated with the shoes she purchased, and the service she received. Thanks Boulder Running Company!

Horrible customer service for a small store. I decided to venture in to look at their new storefront during my lunch break one day. I was the only one in the store, & there were about 6 employees there. NOT ONE greeted me, said hello, or asked if I needed help. That’s not the service I would expect from a small store that wasn’t even busy. I won’t shop here again.

These guys are great. I absolutely love that they coordinate social and long runs for their runners. I joined up (read: didn’t actually join or sign anything — just showed up) with these guys at the beginning of July in training for my first marathon this October.
Not only does the store staff get in super early to open the store (runs start at 6:30 or 7:00 depending on the time of year), they also take the time to mark the course out for us and place water stations approximately every 2 miles. They also regularly have weekly sponsors that provide coffee and some kind of breakfast for everyone post-​run.
I’ve LOVED being able to train with a group on my long runs and have met some fabulous people because of it. Thanks for being awesome BRC!

I just love this place. Not full of elite runners, well full of elite runners, but not the kind who look down their nose at you for asking questions that apparently everyone should already know. The 1:1 help is just great — meaning their employees are willing to spend as much time as needed to get you into the right shoe and not trying to help 10 people at once. With that said, please be patient as a customer, it will pay dividends in the end.
I religiously head to the store every 3 months for my replacement running shoes. I love the fact prices are not put on their shoes. Why? Should you really focus on price before quality? Shoes $ 150, knee replacement surgery $ 12,500. Yeah, the light bulb just went off for some of you!
They have all the new models, nice selection of clothing and nutrition supplements, and accessories. They also put together weekly runs from the store — all levels, don’t be afraid, just get your ass off the sofa and run, no one will make fun of you! Love this place!

I love that this store provides everything you’re gonna need for running. From clothes to shoes and accessories for you and your running partner who happens to be your dog, this store also has some gear for hiking.
I came into the store for new shoe inserts since I’ve worn out my previous power step inserts. As I was walking around the store, the current sale was their spring line since they have their summer line out. Also 50% off on run Colorado shirts.
The sales associates were very helpful and knowledgable. I haven’t bought shoes here before, but the sales associates help guide you to picking the right shoes and have you run on the treadmill to analyze your gait.
When checking out, they’re gonna ask for your info to be in their system because once you spend $ 200, you will get $ 20 to spend back in the store.
The reason for one less star is just the location. I do like that it is near I-​25, but it is such a busy street off of arapahoe. Also I’ve tried calling their phone number a few times before and it seems as if that number doesn’t work.
But I will be back for new running shoes sometime in the near future as I’ve put quite a lot of miles on my current pair.

I love this store. The staff is very knowledgable and they have great choices for everything running.

Hit and miss with the staff. Some friendly and knowledgable, some seem irritated to be called upon to help a customer. Just dropped a bundle today without so much as a please, thank you, or come again. Will probably return to online shopping for future gear.

Only one star for 2 reasons
1. There are no prices listed for the running shoes … you have to let them talk you into buying the most expensive ones for obvious reasons …
2. Although I had proof of purchase, they would not let me pick up the gift for my girlfriend without her being there … how nuts is that?! I have to make another 1 hour trip with her … spoil the present and waste of time

I love this store! Great customer service, always have what you need or something that you never knew you needed! You are going to pay the same price for shoes that you would pay on the brands website, plus you get the right fit for you in person. Love this store!

Kristen was extremely knowledgeable and friendly. I have never had a Gait analysis before. I was amazed at what I saw and now I am going to know which shoes I need to buy in the future. After testing and finding the right fit of Running shoe, I left and came back with my Dr. Prescribed inserts I have had for years and She took the time to test my gait again with Neutral soles and then took the time to show me the difference between shoes and their support! I Love dealing with friendly, professional and knowledgeable People! Now I know what I need to buy and why!

This store rocks. That’s all I need to say. No, okay.
This was a former Boulder Running Store and I had friendly service there over 3 years ago, but hadn’t been back since I didn’t get into running until this year. As I have come to enjoy running more over the past 8 months or so, I’ve needed running gear! One of the best parts of finding new sports to start up.
As the days are getting shorter and cooler, I had a need for a fleece-​lined hat and gloves. I stopped in one day after work and this store is huge and has a great selection of apparel, shoes, accessories and books. In the 40 minutes I was there, I was asked if I needed help at least 4 times and I took 2 different people up on their offers of assistance and both times, the help was fantastic.
I ended up buying a hat, some fuel and some compression calf sleeves, thanks to their help. I have a feeling I will be back. The friendliness and sense of community evident there just made it a pleasure to shop there.

Awesome customer service! I came in to get fitted for some running shoes since apparently I’ve decided I’m going to be a runner. I was put into a test pair, hopped onto the treadmill and my gait was evaluated. I walked away with the most perfect pair of running shoes and couldn’t be happier. The shoes seriously make a huge difference in my workouts. I know where I’ll be going from now on to make sure I’m running in proper shoes!

This is the place to be! When in need of running gear, some motivation, nutrition to fuel your workout, or the latest trends. The staff here is wonderful. They have weekly pub runs in the summer and host long runs every Saturday morning. This is a locally owned and operated running store. Whether you’re an experienced runner or just starting out, the staff is always super friendly. They offer free gait analysis with no obligation to buy ever.

Running store deluxe. Attentive staff. Decent selection of shoes, and some apparel as well.
Treadmill analysis of stride.

I really enjoy the staff at Run Colorado. I’ve bought clothing and take part in the social runs offered weekly. I’ve always found them to accommodating and knowledgeable. I’ve never had an experience like Rebecca E but please don’t let that stop you from coming here. I’ve never had an issues and they have a cult like following. Like them on facebook and check out there events. There are always shoe manufacturers at the store doing demos so you can test shoes out before you buy or when the latest ones are released.

The people there are really nice. All of them.
Now that I’ve said that, you’ll wonder why only one star. Well, I started running and wanted to get some good shoes. Their store is close to my office, so I stopped in. They did their strike testing by putting me on a treadmill and having me run for a few minutes.
I was expecting all of this.
When we were done, she talked about my strike being really healthy and recommended that I get a flat shoe with no additional (corrective) support. I explained that I was nervous about that because I’ve had a problem in the past (diagnosed by a doctor) with collapsing arches. She assured me that her recommendation would not be a problem, given my running pattern.
I accepted her expertise and tried on several flat shoes. We found one I liked and I spent just under $ 130 on one of the pairs she recommended. As I walked out the door, she told me that I could bring them back within thirty days if I had any problems.
Four runs later, I noticed severe pain in my ankle. I consulted the doctor that weekend and after looking at my ankle and my running shoes, she concluded that the injury was because I wasn’t wearing arch support.
Frustrated and unable to run (for two weeks), I returned to the store where I was told that the doctor was wrong and when that didn’t appease me, they tried to sell me an additional product ($ 50 arch support inserts). Frustrated, I communicated that I would prefer to purchase a pair of shoes like the one I had been running in (without problem) prior to this pair. «We don’t sell shoes with built in arch support.» I really felt like I was being lied to or indoctrinated, neither of which was acceptable, so I kindly left the store, agreeing to return when I had more time.
Today, I returned to the store to request a refund so I could find a store that would help me find a shoe that matched what I was looking for and which the doctor believed I should have, not which the sales clerk thought I should be wearing. I was told that they would not refund my money, I could only take store credit, and they would not allow me under any circumstances to get my money back.
I communicated kindly (never yelling, I promise) that this wasn’t acceptable. I communicated the whole store again, and again I was told that store credit was my only alternative.
I left with my store credit and was so upset that I was shaking and my eyes were filling with tears. Before leaving the parking lot, I decided to go back, convinced that I was so upset that I would never want to return, I returned to the store, leaving my store credit, and taking the shoes with me. I would rather have an expensive product that I’m unhappy with and may never use than feel a conscientious obligation to ever return to that store. I will NEVER go back there. EVER.
For perspective… I recognize that lots of folks look at $ 130 as chump change, but I worked for 15 hours to earn the money that I used to purchase those shoes. I chose to make that purchase, but that will be my lesson in economics this week. It was a gamble I won’t make again.