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1955 Turned out to be a good year for Water conditioners, but a bad one for Studebakers and Packards. So when a gentleman from Reynolds Water Conditioning. In Detroit showed up at the Studabaker Car dealership owned by Robert T. Heffernan in Hillsdale, MI, and wanted to buy it, Mr Heffernan talked him out of it. Studebaker was getting out of the car business and the two men decided they could sell water softeners easier than they could sell cars. They ordered 25 water softeners and began installing them for $ 5.00 and renting them for $ 3.50 per month out of the car dealership in downtown Hillsdale.