Local Motion

Love this shop. They dont carry them in socali no more. They had a sale for memorial day weekend so i was able to get a bargain for shirts for $ 6/​pc. Good deal great and friendly staff

Great selections and decent prices. Their brand is really nice and has awesome styling.

Not my go to but its in my top 3

Store has a good selection of apparel and well air conditioned for those hot days in Ala Moana. Their sale associate Malia was very helpful and friendly in getting us what we needed, even threw in a couple jokes for the road. Their sales were great, 40% off for our shirts. Very satisfied with our experience.

Wow, amazing this place is still here with the employees they have. Went in on a Sunday, with only myself and a Japanese couple in the store with 5 female associates. No one there to greet me drive they were all standing by the counter, busy talking with each other. I walked around the front guys section fit a bit before heading towards the back. Walked right through the middle of their gathering and still no hello or even the slightest acknowledgement of my existence. I continued to browse for another 10 min or so, now being the sole customer. No one offered any help at all until a male worker came out the back to finally ask if I was doing okay.
With so many great brands at their disposal, you figure it would be easy to dominate the surf retail world. But now I understand why the company almost died several years ago and are now desperately trying to make a come back.
I guess that’s what you get when you hire a bunch of kids to get by with cheap labor and then expect them to gave aby idea what customer service is. Thanks a bunch for reminding me why I never walk in there with T&C just a bit more down the way. At least you won’t feel invisible there

Good selection of T-​shirts. Expensive though. As the title of the store implies, I wish they had more local type of T-​shirts too.

Great selection of items, helpful staff and good quality.

Growing up in the Bay, local motion was prob one of the favorite brands of surf wear along with HIC, t&c, Maui and Sons and quiksilver.
Local motion always has a great selection of cool t-​shirt designs.

Wow… it had been years since I’ve seen a Local Motion t-​shirt before I walked into this store. I used to buy all my LM gear from Island Legends in Gardena, CA years ago, but then they started to carry less LM stuff then eventually they closed.
So when I took a visit out to Oahu, LM was definitely on my list of places I needed to pay a visit. First, I went hunting for their store. but they weren’t where they used to be. So I called around and found out that they had moved to a spot inside the Ala Moana Center. I drove down and was expecting a dinky little store, but to my surprise they have grown HUGE. I was greeted with a pretty big store front and a huge wall of t-​shirts all of which were LM.
The guys who work here were nice and super helpful. And if you read my review of the Butigroove store, I gave these guys the same indecisive «lost boy» experience I gave the Butigroove girls. I took me forever and a day to decide on t-​shirt style, let alone the colors. Anywho, I ended up buying several shirts and walked out a happy camper, but I definitely need to pay these guys another visit. I’m just sad that you can’t find LM gear on the mainland anymore. But in retrospect I guess it’s kind of better for business to keep a brand like LM exclusively sold on the island.
I’ll definitely be back to this place — hopefully some time soon!
Aloha nui loa!

I’m a Fourth Generation LM Fan since the 1980’s. I miss the main store on 1714 Kapoilani Blvd. Which is now Quiksilver and I totally remembered the one in Waikiki. It’s not like it used to be but I do wish the company luck!

Was looking for Vertra sunscreen but they didn’t have any, they had SunBum which I never heard of before. The staff said just gotta use more than Vertra and it smells like banana. I decided to buy it and its half the price of Vertra.
Nice selection of t shirts and boardshorts, slippers, etc.

Fukubukuro was all about walking around the mall with with shopping bags boasting of what store you stood outside for early on New Years Day. But among the high end designer stores selling handbags and apparel a random bag was being held by many people. The logo read Local Motion. Say what? Yep. Locals all over the mall grabbed a grab back from the surf store. And they had a load of bags, they didnt limit them to one per person. Their bags were full of stuff that locals would love. My friend walked in and bought a bag for fun and actually got stuff he needed for the beach. A shirt, some shorts, a hat, and a towel. Of course it was from brands they carry as well as their own Local Motion line, but it was stuff that I could see people actually wearing or being proud of giving to others. This could have actually filled some of the Christmas shopping I needed to do a week ago. Kudos to Local Motion for having dope grab bags!

I tried 3 other Surf Shops for a size 40 board short $ 50 and under, and I didn’t just find what I was looking for, but better. The service is awesome and so local friendly, and honest. I highly recommend this store and the friendly staff.

The first time I went into this location was the weekend after thanksgiving 2010. They had an Element bag I saw in the window that a buddy of mine had that I loved. My friend first got the bag from Town and Country Surf I think around jan/​feb 2010 and Local Motion still had it for regular price! I called T&C to see if they still had the bag, all locations sold out in black but they did have a few in gray HALF PRICE at their pearlridge store. I went, bought it and saved $ 40. I’ve gone back to Local Motion numerous times (I’m at ala moana more often then I should be!) and last time I checked it was still regular price.
The reason why I only gave 2 stars is because I walked around the store to see what else they got going on and I totally found a few other things regular price that we’re on sale at other stores! I bought a Roxy, one shoulder dress for my wedding rehearsal dinner, regular price at Macy’s mid-​october 2010. The dress went on sale shortly after and local motion still had it for regular price months after! There were other items, Nixon watches and brand mens tees that I saw elsewhere on sale. The store has a nice selection of merchandise but I would double check the prices at other places before purchasing, you might save some cash!

The absolute epitome of my shopping spree whenever I come to Oahu is Local Motion. To me, they have the best designs available out of all the local surf shop brands. I always always always end up spending a couple of bills here when my intent is to only buy one shirt and one sticker. Never fails due to my low will power to spend the mighty dollar. (not so mighty these days)
I really loved their Kapiolani location. It was made just for this store. Over the years, they customized it to make it really feel like a thrill to just walk into this place. The torches and surfboards in front are not gaudy or touristy. A real local touch. It’s too bad the parking and streets surrounding it were awkward and one-​way. I think the lack of access made them close up shop and move to Ala Moana finally. Shucks.
Their t-​shirt designs are always fresh and real. Simple designs without going over the top for the most part. Over the top to me are those Ed Hardy shirts. Who really wants to wear a shirt full of tattoos. Just go get a real one.
The whole feel of the store is really comforting. Everybody has a lot of aloha and makes you feel welcome. I almost feel sad to leave. Sad huh?