Loring & Co

Family run jewelry store and Trent was so helpful. He got in the diamonds I wanted for the price I wanted. He was helpful and even let me take home the diamond to compare. Great selection of jewelry and one of the best places in Huntsville to shop for a watch.
Although I didn’t choose to go with Loring I would 100% come back.

My fiancé and I live in Atlanta, but I used to travel to Huntsville every week to work. I was a regular at the Starbucks off of Airport Road and every time I went in I would glance at the beautiful store next door. One weekend while visiting some friends I mentioned to my boyfriend at the time that I’d always wanted to go in because it looked like such a nice place. Seven months later, much to my surprise he proposed with a beautiful cushion cut stone with a halo setting and pave band and I fell in love with my ring.
When I found out he drove all the way to Huntsville I was so shocked, but not surprised. He said after searching high and low in Atlanta (Buckhead, Alpharetta, etc.) he never found as great as a quality, price, or as «sexy of a ring» anywhere else. He raved about Jason and when I drove down to go for a cleaning and to get my stones checked I could see why.
Jason has to be one of THE kindest, nicest, personable, caring people ever. Never did I feel like he wasn’t genuine and I legit just think that he absolutely loves doing what he does (and Oh– he does it well!) and the people he works with. Since then I’ve told friends, family and co workers from Georgia to Michigan to Virginia that if they ever need quality, beautiful rings, etc. Loring & Co. is the place to go if they can make it and Jason is the person to see.
Undoubtedly my fiancé and I are going to purchase our wedding bands here and I am SO excited about the experience!

Loring & Co. is awesome!
My husband got my wedding set from Loring, and I returned to purchase his wedding band. Both times we dealt with Jason, the watch specialist.
When he and I both went to look for rings, Jason was very informative and helpful in educating us on the difference between the types of settings, metals, and diamonds. This was probably the ninth or tenth store that we had visited, and not once received the type of service we got at Loring. We never felt pressured to buy, which was very important to us.
We decided on a setting (Michael B.) and my husband returned to purchase the rings and diamond. He has told me so many times how wonderful Jason was during the whole process. He allowed my husband to take diamonds outside to look in the sunlight, and to see diamonds through the microscopes. He helped my husband pick out the best quality for the price range, and in the end he got some really beautiful rings (in my opinion of course!).
After our engagement, I returned a few times for a ring cleaning, and Jason was there every time and remembered us. We also returned to pick out my husband’s ring, for which he gave us a discount for being repeat customers (he also gave my husband’s parents a discount for some jewelry they purchased).
Even though we now live miles away, I intend on using Loring and Jason as our main jeweler for as long as we can. They have the best customer service and a great selection of high end jewelry and watches.