Alter Ego

Kailua Kona, United States

4.3

Closed now

20 reviews

Accepts Credit Cards

Contacts

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Telephone:
+1 808-334-1991
Website:
alteregokonasalon.com
Address:
77-6425 Kuakini Hwy Ste D103, Kailua Kona, HI, 96740
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Bussiness info

Accepts Credit Cards
Yes
Accepts Apple Pay
Yes
Parking
Private Lot
Bike Parking
Yes
Wheelchair Accessible
Yes
Good for Kids
Yes
By Appointment Only
No
Hair Types Specialized In
Asian Hair, Curly Hair, Perms, Extensions, Straight Perms, Coloring, Kids' Hair

Today

Today 9:00 am – 5:00 pm
Closed now
Local time (Kailua Kona) 8:07 AM Wednesday, June 25, 2025

Business hours

Monday –
Tuesday 9:00 am – 5:00 pm
Wednesday 9:00 am – 5:00 pm
Thursday 9:00 am – 5:00 pm
Friday 9:00 am – 5:00 pm
Saturday 9:00 am – 5:00 pm
Sunday –

Description

Specialties

If you want long healthy blond tresses or silky dark rich hues were your spot. We are a full service salon with seasoned master colorists and pro hair cutters. Short and precise or sassy and unique. Our education and need to please will get you what you want. We also offer a Full service spa complete with rejuvenation sanctuary for your skin care waxing and Facial needs. But don’t stop there. Enjoy a relaxing Massage or an ionic foot bath for the ultimate cleanse and balance. Come sit in our brand new pedicure foot spa and be pampered. You deserve to look and feel crazy good!

History

Established in 1999.

Alter Ego Salon and Spa originated with European style services combined with modern American tailoring. Quality High end service at a fraction of the price. We were established to bring luxury and convenience to the Big Island of Hawaii.

Meet the Business Owner

Amber S.

Business Owner

Master Colorist and hair cutting enthusiast loves bringing the newest technique to the salon, stylists and clients!

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20 reviews of Alter Ego

No registration required
Place rating: 5
Kailua-Kona, HI
I love this place. Amazing people, friendly, helpful, and just like you’d expect a great hair salon to be. I usually try different hair stylists in rotation and I can’t wait to get my hair cut there again :) Ginnyjo tells you many interesting stories AND does a great job. Mahalo guys!
Place rating: 5
Captain Cook, HI
By far the absolute best salon on the island for all of your needs! best hair cuts and colors by all the women, massages and of course all your manicure and pedicure needs! just a complete joy every time you are in there and totally worth every penny!!!
Place rating: 5
Windsor, CA
I absolutely love all the girls at alter ego! I’ve had amber do my hair for years. Then I had Molly doing my hair for the last couple years. Molly was completely booked for the week I was visiting the island so I had Ginny do my hair and it turned out amazing! Love their energy and ambition! These girls make you feel so comfortable unlike a lot of salons the girls make you feel very unwanted! Highly recommended!!! Get your hair done by these wonderful ladies!
Also Marlaynah and Lisa the massage therapist are unreal!!! They are both true healers!!! If your looking to get your nails done look no further Rainbow is amazing!!! She is the best by far and I am extremely picky!!!
You’ll have a blast in the salon!!!
Best wishes
Place rating: 5
Holualoa, HI
I’ve loved my hair every time I walk out of this clean, spacious, & friendly shop! The staff have a great time working together & really listen to their clients.
Great cuts, color, highlights, & bright special tints!
Amber was exceptional & demanded expertise from her stylists & other spa treatment providers. Having eyelashes for a month was terrific!
I highly recommend Alter Ego to my local friends & visitors.
Aloha!
Place rating: 5
Captain Cook, HI
Molly did a amazing job on my hair! I love it! I’m looking forward to continuing going here to keep my colors touched up and hair trimmed! The first round of color faded, and Molly fixed it for me right away. It looks and feels amazing!
Place rating: 4
Waimea, HI
I had Ginny Jo cut my hair and I am pleased with the results. The only downer is that she talks A LOT. I really wish that she would just chill out and let the client talk if they want to. Apologizing for talking too much after you are already drained is also not advised. I did recommend her to a friend who drove over and likes her cut a lot.
Place rating: 1
Pittsburgh, PA
Had an awful experience! Was overcharged, didn’t get the color I asked for, didn’t get the cut I asked for. Hair wasn’t styled before I left so when I got home and styled it, I noticed the disappointment. Ginny did my hair and promised to fix it if I was disappointed. I called to see if she’d fix the cut and color and she explained if I wanted it fixed she’d charge me another $ 100 for color, or I could get 4 foils added for free but she stated I wouldn’t like the color. Worst salon experience I have EVER had.
Place rating: 5
Kailua-Kona, HI
I’m in Kona on vacation and GinnyJo was able to fit me in for a hair cut. The cut was exactly what I asked for and she was a font of information about the island including a coffee plantation to visit and a few great restaurants to try. Great experience!
Place rating: 5
Federal Way, WA
Molly was reccomended to me by a friend and I am so glad I found her. She does a beautiful job on my hair and I appreciate her ability to listen and understand what will work for me. The salon has such a friendly welcoming atmosphere. I always leave happy. Thanks Molly!
Place rating: 5
Kealakekua, HI
This was the first time I ever got highlights and it was an awesome experience. I had Ginny and she did exactly what I wanted I would recommend this place to anyone!
Place rating: 3
Kailua-Kona, HI
I wanted to do something bold and different with color. The first time I went in I didn’t get at all what I wanted. After paying almost $ 250 including tip I knew I had to say something. When I asked about correcting the color there was no issues at all. In they end they just wanted to make sure I left happy. So Ginny Jo redid my color (she wasn’t the original person) and she really took the time to understand what I wanted and was very detailed to make sure she got it right
She was a pleasure to work with and I left getting the hair color I wanted. Of course I wanted to tip her for her time because it’s only right but this was too expensive of a trip on top of having to spend 2 days and 7 hours total in that salon. So that’s why I gave them 3 stars. I do wish I would of just had what I payed for the first time around. I don’t think I would spend that type of money again there for my hair… almost $ 300 later is just too much for me!
Place rating: 1
Kailua-Kona, HI
Well, the end of the story: after a horrible cut and color job for 200 bucks and writing the review here, the owner, Amber, contacted me and agreed to make it right on her end by refunding me half of the cost, her part of the split, if I kept quiet since salon policy is no refunds or I could have the full amount in salon credit. I chose half refund since I never ever plan to set foot in that place again for anything. Check comes and it’s for ¼ the amount, not half as promised, with a note saying I have equal amount in salon credit. So, I would recommend going elsewhere. I did find a great salon to repair Molly’s awful work. Message me if you need more information.
Place rating: 5
Kailua-Kona, HI
I have been getting my hair done by Ginny Jo for about 15 years now! She always makes sure that I leave her chair looking beautiful and happy. On my last visit we did something I’ve been wanting to do for a long time which is coloring my hair purple! It came out so amazing and I get multiple compliments daily! Thank you so much for taking care of me Ginny!
Place rating: 5
Sparks, NV
The first time I came to Alter Ego was in August 2014 for a trim. Loved my haircut and the vibe this place gives off. As soon as I walked in the door, I felt welcomed and not a stranger.
Which is why I came back to this place my next time in Hawaii. (I’m a part timer.) My second haircut was in May 2015 by Ginny. I not only loved what she did with my hair (it finally looks alive again), but how welcoming and awesome and real she is. She talked me through what she was doing with my hair and gave me options (I’m super easy going so I told her do to whatever she thinks is best for my hair, and I am not disappointed.)
I hope to be back on the island later this year and will definitely be getting my haircut here again.
Thank you for great cuts and great experiences!
Place rating: 5
Kailua-Kona, HI
Molly at Alter Ego is my stylist and I have difficult thick curly and frizzy hair! I came to her 3 years ago after a horrid nightmare when my hair was ruined by a chemical straightener called Chi… She has used the i straight and the Brazilian blowout on my hair and my hair looks the best it ever has. I trust her with my color, cut and highlights too. I love being able to come to the salon and tell her in a few words what I want and trusting it will be bomb! Thank you Molly and Alter Ego!
Place rating: 1
Hilo, HI
Had family come in for a visit and had me meet them here for a pedicure. It was dirty and cramped. Staff seemed kind, but mentally distracted with cell phones and I’m guessing fatigue.
Place rating: 5
HONAUNAU, HI
It was my first time at Alter Ego and I have had horrible experiences at salons so I was very hesitant at first. Right when I walked in, the staff was very welcoming and professional. JOSH was the gentleman who cut my hair and he did an awesome job! I am more than pleased with the haircut he chose to give me. I told him I wanted bangs and to do whatever he felt would look nice. He did an A Line with bangs and my husband who is very opposed to short hair fell in love with it even before josh finished. He was personable, professional, and very knowledgable in his craft. I highly recommend this salon to anyone who is in search for one. Thank you to josh and the staff of alter ego!
Place rating: 5
Kailua-Kona, HI
When moving to a new area anyone will agree that finding a new hair salon is the most stressful thing ever… After reviewing many salons, I decided to go with Alter Ego, and Molly has been the stylist that I have been going to ever since. Molly understands my hair and does a fabulous job with highlighting and cutting my hair in the many different styles that I decide on at the time… lol
Molly is very knowledgeable and passionate at what she does, which I think makes all the difference!
For anyone that is looking for a change in stylists, or has moved and needs a new stylist, or just wants to have their hair done by an awesome stylist… go see Molly at Alter Ego you’ll be happy you did!
Place rating: 5
Chicago, IL
Ok so this chi-​gal was extremely concern about traveling for 2 months in Hawaii away from the safety and comfort of my 6 year relationship with Ambra European Spa in chicago! The anxiety was intense I mean all the sun in the fun and not to mention my wedding on Ali’i drive mid trip!
Molly at Alter Ego was ON it! We loved having her come to the house and wash, dry, style and flower up our hair! It was not only super convenient but professional help during a multi people situation (my groom ended up with a quick snip as well!) and an enjoyable addition to the family :). Molly you are Always welcome to our family events during prep time ;) Mahalo from the bottom of my heart
Place rating: 5
Virginia Beach, VA
My wonderful hair stylist was Molly. I was in desperate need after traveling for two months with roots showing everywhere! My hair now looks amazing and the people were sweet as can be.
The price was a bit steep but looking at my hair I would say it’s worth it! If you’re needing some gorgeous color and in the area, I would recommend this place!