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Specialties
Our commitment began and continues to focus on the well-being of women. We have always offered more than just merchandise. In a nurturing environment, we encourage women to be active, healthy and to feel good about their bodies.
Diane’s is the first in the beachwear industry to offer the ability to mix sizes in all swimwear tops and bottoms. We have maintained a leading position in the region by offering the largest selection of mix & match separates.
By offering a complete beachwear wardrobe all year round, our customers know they never have to look elsewhere. We provide them with one stop shopping for all of their beachwear needs.
History
Established in 1962.
Diane’s Beachwear began in Spring of 1962. The first store opened was Mickie’s Swim Shop located next to the Manhattan Beach Pier in Southern California. It was a tiny 150 square foot store opened by Diane’s mother, Mickie Bandle. The store was outgrown in a very short period of time and was relocated to a larger location just one block up.
Realizing this company was a unique specialty retailer that was in demand by women, the company began to expand. Diane Biggs took over the company and grew the number of locations to 16 throughout Southern California and an E-Commerce Website. Diane’s tremendous success within the beachwear industry is due to the Company’s true passion for swimwear and dedication to its customer base.
Meet the Business Owner
Diane B.
Business Owner
Diane Biggs Opened her first Store in 1962 in Manhattan Beach. She has grown to over 25 stores and specializes in Name Brand suits.