Ulla Eyewear

I was very pleased with the quality of selection, customer service, communication during the process, speed in which my new glasses were delivered, and my first couple of weeks with my new glasses. Plus I am confident that Ulla will be there for me if ever I have a problem. This is my second pair from Ulla in the past year. They now have in me a loyal customer.

Margot was fantastic and helped me feel confident about my out of the ordinary glasses purchase. I just received the frames and love them! Ulla is certainly the best place in town for unique frames!

My boyfriend and I stopped in here last weekend to try on some frames and get a better feel for sizing since we both have rather wide faces. Unfortunately most of the product was out of our price range, but despite that it was unlikely we would make a purchase that day, Neil (our salesman) was still very helpful, polite, and fun, quite a delight! Also happy to learn about a very reasonably priced package they offer for those looking to order glasses online not from Ulla, but who would still like one on one sizing assistance and in person fit adjustments, so a really great offer that we will likely take advantage of!

Yes, maybe a bit pricier but the selection and service are as good as it gets!
I haven’t written a review in years as I just haven’t been in awe of many businesses these days. Especially high-​end retailers where I’ve been underwhelmed to say the least, but Ulla is a world of difference.
Keely, Margot and the rest of the staff are knowledgeable and not just committed but passionate about taking care of their customers. Their dedication to me finding the right fit made the entire process of buying eye-​wear for the first time both comfortable and worth every penny.
If price is a major factor, still be sure to stop in and consider the quality of the products and outstanding service — it’s worth your time!

As a recent NYC transplant, I was craving some fun, bold & unique glasses. Every since meeting Margot and sharing our love of all things funky, fashion eye wear from vintage to clean classic and sophisticated, I knew I had found my perfect eye wear shop! I love the selection of frames, and I would stop in regularly to try on any new items they got it. I love that they let you freely go about and pick and try on there frames, while there attentive and super friendly staff offers there objective feedback on fit/​size/​style. They even help to take your picture, so you can go home and think about it, no pressure :) This was definitely refreshing customer service, after getting scolded for handling any frames at Eyeopia.
Margot helped me select My Face A Face frames and they are perfect and I am obsessed with them! I’ll definitely be back for my next frames or just to pop in and say hi to these awesome ladies. Thank you so much!

Great customer service, just happen to be in the area shopping when I found this place. Love the selections for the price.

Ulla has a vast array of unique frames that are much higher quality than you can find elsewhere. I found Ulla after getting so fed up with LensCrafters (LensCrafters has an amazing ability to mess up an order 4 times in a row). Ulla is a great small business with friendly staff so after visiting the store a few times, I decided to buy a pair of glasses even though their prices are higher than mainstream retailers like LensCrafters. Their prices are justified, however, because the quality is much better than what you can get elsewhere. For example the pair that I got from LensCrafters was one of the most expensive frames in the store but ended up falling apart because the joints were glued together.
The first pair of glasses from Ulla looked great! …until I walked into a wall and had a huge vertical scratch on the lens. No problem for Ulla — there was some type of one-​time accidental damage coverage for the lens and that was replaced in no time. Then I got some water into the earpiece and it corroded the paint off the temple. No problem for Ulla — they offered me a full credit back for the lens and the frame for another pair of glasses even though I had already used these glasses for close to a year!
I now have a pair of custom Tom Davies Bespoke frames that feel great, look great, and are unique from everything else out there. The measurements were tailored for my face so the only adjustments needed were for the nosepieces. I also got the $ 50 «HD» lens upgrade which I was very hesitant doing but after having the «non-​HD» version on the first pair, I can see that my peripheral vision is much clearer.
If you’re looking for a fun pair of glasses or sunglasses and enjoy supporting small business with staff focused on customer service — Ulla is your place!

Ulla is THE place to get your frames in the Madison area. They have the most stylish frames and a great staff. I can never make up my mind and the staff always helps me pick the perfect pair. They are patient and fashionable. I’ve purchased 3 pairs of frames from Ulla and have my eye on a 4^th pair!

I recently broke my glasses in a freak accident while cleaning out my car.
I LOVE my glasses and (as I bought them at Ulla) they were not cheap.
I brought them in to Ulla with doom in my mind expecting to simply have to buy a new pair of glasses. The gentleman working indicated they could contact the manufacturer (provided they were not from the bespoke line) and have replacement frame fronts shipped in for half the cost of new frames – still not cheap, but substantially less than new glasses.
When the frames arrived the process of installing my old lenses and attaching the stems could not have been quicker or easier.
I will not buy glasses anywhere else so long as I live in or near Madison.
Kudos, Ulla. Thank you.

I purchased a pair of Salt glasses from Ulla in December of 2011 and I could not be happier with the entire process. Ulla’s staff is simply top-​notch. I visited the store multiple times before making my purchase and was greeted with professional and friendly service every time. They go beyond your expectations — I was on the fence about the color of my frames, so they ordered multiple frames and had them shipped to the store. I was able to try on different colors and styles and I felt that they genuinely cared about me finding the perfect fit.
Their products are as quality as their employees. I was so impressed by the designers they carried — you will not find such a unique selection as Ulla’s at another store.
I encourage you to check out Ulla if you’re looking for a look that sets you apart from the crowd. You will not regret it.
Thank you, Ulla!

I have been patronizing this locally-​owned, woman-​owned business for years, ever since they first opened in Hilldale. I have been through a Who’s Who list of the lines they have carried in that time: Pro|Design Denmark, Lafont (x3 or more), Oliver Peoples, Chanel, Dior and, most recently, SALT (also a Madison-​owned, in part, line, I came to find out). I’ve also confidently sent friends and family to Ulla over the years, to excellent outcomes in all cases.
I appreciate Ulla because of their customer service. They have a long-​term set of employees, which is helpful to customers who patronize the store over the years. When I’ve needed a rush job due to travel or, in one case, a car accident, the staff went out of their way to make it happen — at no extra cost to me. When I casually mentioned that I was on probably my eighth pair of glasses, the manager offered me a discount in honor of that fact. She sure didn’t have to do that to keep my business, but having done so really made me feel that going local has its rewards.
Ulla’s staff has also been up front with me over the years about why they have made the decisions about the lines they carry. When I inquired about one popular line they no longer had, the staff member explained to me that they felt they were having too many returns due to glasses that couldn’t stand up to daily wear and tear. Even though the manufacturer was fixing the frames as they came in for repair, they no longer felt they could risk their own reputation by carrying that line, despite the frames being quite costly and no doubt considerable sellers. I appreciated the honesty and the unwillingness to sell anything less than high quality.
When my own delicate frames were slightly cosmetically damaged inadvertently by the process of putting new lenses in, Ulla staff went to their company representatives in France to obtain a new frame — no longer sold — to replace the damaged part. Essentially, they gave me a new set of glasses and apologized for the error.
Ulla is also glad to see their customers drop in for a frame adjustment, as wear tends to losen or bend frames over time. The adjustments are free, and they’ll give the glasses a clean for you, as well — always with a smile and never any pressure or attitude. They also happily tightened up my friend’s frames, clearly bought elsewhere, while we were at it.
I appreciate small local businesses like Ulla, who thrive by bringing high-​end products and a deep commitment to customer service to our small city. Many times I have been asked by friends and strangers alike where I got my glasses. Check out Ulla — particularly during one of their trunk or other sales, when you might get a very high-​end pair of frames for 20% or more off. Then enjoy the kind of customer service that you won’t see at your mall in-​about-​an-​hour glasses shop, or at other local places that scold you for touching the merchandise.