Design Within Reach

Specialties

Located in Milwaukee’s thriving Historic Third Ward, our spacious Studio resides in the former home of the Wirth & Hammel stables dating back to 1892. This unique, historic site is a beautiful backdrop to test-​drive the designs of Eames, Saarinen, Risom and many others.

History

Established in 1999.

Design Within Reach is the source for smart solutions. Our business started when our founder tried to furnish his apartment with the classics he’d come to appreciate while living in London. What he discovered was that acquiring these clean, simple and well-​designed products was neither clean nor simple.

There had to be a better way, so in 1999 we bought 20 containers of product, mailed out a catalog and waited for the phone to ring. (It didn’t for 24 hours, until we realized the nighttime answering machine had been accidentally left on.) The rest, as they say, is history. By giving customers access to these items, which are brilliantly conceived, simply executed and consistent with the enduring principles of modernism, we made design within reach.

Visit any of our DWR Studios and you’ll never see a «do not touch» sign. We invite you to linger, bring your dog or kids and join us for design events.

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