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Specialties

Intelligentsia coffee and collectible art-​ifacts from revolving installations

History

Established in 2013.

(blank) is a permanent concept counter that serves Intelligentsia coffee and collectible art-​ifacts. (blank) is operated by coffee entrepreneur Fabrizio Verga under the creative direction of Wallplay’s founder and director Laura O’Reilly. (blank), the concept counter takes on the identity of each installation that happens at Wallplay.

Meet the Business Owner

Laura O.

Business Owner

Wallplay was founded in June 2013 by curator Laura O’Reilly. Growing up in Manhattan, O’Reilly paid close attention to how advertisers were trying to reach her from a very young age. An obsessive childhood collector of Absolute & milk ads, she loved campaigns that were intelligent and art driven. Why not apply those same marketing campaign techniques to promoting artists and creative projects? She asked herself this question last summer after curating over 25 exhibitions that primarily reached the people that walked in the gallery. After five years of working in contemporary galleries as a director and independent curator O’Reilly created Wallplay as a means to give artists, galleries and brands an opportunity to reach more people. Wallplay doubles as a global art platform for alternative forms of advertising and provides a space for critique as an art-​driven public service announcement channel.