Design Within Reach

Specialties

The Studio occupies a stunning space at the corner of 57^th Street & 3^rd Avenue, with sweeping floor-​to-​ceiling windows that reveal our most innovative display yet of modern design. At nearly 20,000 square feet on three floors, it’s the largest Studio in New York & among the largest in the U.S. The main attraction is The Apartment, a 900-​square-​foot glass-​encased room dramatically suspended high above the entrance & accessible by footbridge. It aims to present the ultimate New York City apartment furnished in a modern way. As in The Apartment, items throughout the Studio are arranged in «rooms» & «houses» to help you envision how they might fit in your home. The Dining Test Lab has 50 iconic dining chairs available for test drives, & 25 full-​room vignettes show pieces in context. Other eye-​catching features include the pendant Light Cloud, Design Library Swatch Wall of 500 upholstery tiles & Media Wall. The Studio is just blocks from MoMA & steps away from the D&D & A&D buildings.

History

Established in 1999.

Design Within Reach is the source for smart solutions. Our business started when our founder tried to furnish his apartment with the classics he’d come to appreciate while living in London. What he discovered was that acquiring these clean, simple and well-​designed products was neither clean nor simple.

There had to be a better way, so in 1999 we bought 20 containers of product, mailed out a catalog and waited for the phone to ring. (It didn’t for 24 hours, until we realized the nighttime answering machine had been accidentally left on.) The rest, as they say, is history. By giving customers access to these items, which are brilliantly conceived, simply executed and consistent with the enduring principles of modernism, we made design within reach.

Visit any of our DWR Studios and you’ll never see a «do not touch» sign. We invite you to linger, bring your dog or kids and join us for design events.