Knewton

Specialties

Knewton is an education technology company that personalizes digital courses for students so every student is challenged and no student slips through the cracks.

Knewton figures out what a student knows and how they learn best, then recommends what to study next.

Teachers use Knewton-​powered real-​time reports to detect gaps in knowledge and create adaptive study plans for each student.

Publishers (and soon anyone who creates lessons) can use Knewton technology to personalize their content. The world’s top educational publishers, including Pearson, Cambridge, Houghton Mifflin Harcourt, Macmillan Education, and more, already use Knewton.

History

Established in 2008.

The company was named a Technology Pioneer by the World Economic Forum at Davos and FastCompany named Knewton one of the 50 most innovative companies in the world.

Meet the Business Owner

Jose F.

Business Owner

Jose Ferreira is the founder and CEO of Knewton, the world’s leading adaptive learning company. Knewton combines big data with psychometrics to continuously and progressively personalize any publisher or school’s online learning courses. In October 2011, Knewton announced a partnership with Pearson to power their complete line of MyLab and Mastering products, currently used by nearly 10 million students. The company was named a 2011 Technology Pioneer by the World Economic Forum at Davos and Jose was elected to the World Economic Forum’s Global Agenda Council on Education in 2012.

Jose earned his MBA from Harvard and was formerly an executive at Kaplan, where he led a company-​wide re-​engineering effort to redesign the company’s courses. Most recently, he was a Partner at New Atlantic Ventures (formerly Draper Atlantic), investing in new media and SaaS companies.