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Specialties
Mr. Purple’s menu connects with local iconic culinary staples such as Melt Bakery, il laboratorio del gelato, Yonah Schimmel Knish Bakery, 2nd Avenue Deli, and Beecher’s Handmade Cheese, in addition to featuring locally sourced ingredients. The bar menu features an expansive collection of small-batch spirits, regionally brewed craft beers, universal wine offerings and a rotating selection of Gerber Group’s classic and modern cocktails that highlight market fresh ingredients. Signature sips include refined twists on classic cocktails like the GG Manhattan and Old Fashioned, in addition to craft cocktails carbonated and bottled in-house. Mr. Purple also serves fresh cold-pressed juices and handcrafted coffee from local purveyors Liquiteria and Irving Farm Coffee Roasters.
Meet the Business Owner
Scott G.
Business Owner
Hospitality industry leader, Gerber Group, encompasses 14 venues under such brands as Whiskey Blue, Whiskey Park, Irvington, Kingside, The Roof and Mr. Purple. Setting out to provide an innovative nightlife experience, Gerber Group opened its first property, The Whiskey at the Paramount Hotel, in 1991. Today, Principal & CEO Scott Gerber manages the company and its full portfolio of properties and continues to re-define the hospitality industry with innovative dining concepts and bars featuring renowned beverage programs accompanied by exceptional culinary talents. The extraordinary success of Gerber Group’s brands has established the company as a pre-eminent tastemaker, with a unique ability to create classically timeless bars with a sophisticated allure, as well as destination-worthy restaurants.