My Plastic Heart

It’s a small store that sells collectibles and figurines. Very limited selection to purchase. Prices are affordable and they do keep up to date with their inventory.
A lot of the stuff you can purchase online around the same price.

Cute little Japanese toy store with a wall of blind boxes, some toys on display, and a small selection of well-​chosen other items. Worth stopping by if you’re in the neighborhood, but if you’re making a special trip, I’d go to Kinokuniya or Toy Tokyo for more bang for your buck.

This is the epic center of all thing Vinyl, Sofubi, this is the Tony Hawk of Plastic Vinyl Toys in America that I have found so far. The staff here was super helpful, friendly, and assisted in anything I needed or questions.
I spent over $ 300 on toys here including some sweet new figures that I will post photos of, the only reason for not 5 stars is they have the entire wall covered with toys that are the «cool» one of a kind pieces and I literally wanted to buy all of them but everyone I tried to buy was already sold, if the piece is sold please put it in the back, is this an art gallery or a store I hate not being able to buy something at a toy store.
Other than that this place is epic and got a bunch of great finds and anytime im in NYC I will have to make a stop here, especially since Katz deli is right down the street. This store to me personally is in a shady area so you know your in the right place when you see trash, spray paint, and bums everywhere.

Wish there were more great stores like this. But MPH and Toy Tokyo combined are nearly enough to satiate all of the design toy universe for New Yorkers. Would love to see more Medicom offerings though.

A good host of toys to choose from. A great place to pick up some offbeat characters. These are more one pose figures. Don’t expect to find any fully articulated items here, but do expect to find some serious cute and adorable items (snagges one for myself to take photos of on trips). Plus they have Megaman key chains! Overall, great for a gift or knickknack.

The comments weren’t kidding when they say this is a small store. But nevertheless I was able to find what I was looking for as soon as I walked in. I stopped by 15 minutes after it opened during my lunch break so it wasn’t crowded at all. I would visit again if I needed more blind boxes.
FYI: the prices for the blind boxes are slightly lower than Toy Tokyo

Super friendly staff who helped me while I was shopping for my daughter’s birthday via Facetime. She is big into Tokidoki and they had a nice selection of plush and vinyl to choose from. I was really glad I came to visit them and would recommend them to anyone looking for toy stores in New York.

We all have our things, am I right? Age and gender should not necessarily dictate the things in life that we find enjoyable. As for me? I am a 30 year old female with a Master’s Degree, a great administrative job I’ve been at for almost six years, a love for fine and unique dining, a J. Crew clothing whore… and dammit, I love blind boxes, too!
I was introduced to My Plastic Heart at an intimate Unilocal Elite Event in December 2014; the beau fell in love immediately, loudly stating that he was going to buy a sleeping bag and camp out on the floor. I was immediately entranced myself. I love KidRobot and Tokidoki, especially. Upon my bookshelf at home are the likes of Dr. Nick Rivera, Selma, King Bender, and Brunitto Jr.; even better, a small Hans Moleman hangs from my key chain, and I can confidently say that I am the only employee of NewYork-​Presbyterian with a Simpsons character hanging next to their employee ID! (I take great pride in this. Ha!) The plethora of blind boxes and vinyl toys at this store is almost staggering. I loved their array of «Breaking Bad» large vinyl toys by the front register, as well as Peter Griffin in S & M gear. By the end of my time there, I was slightly overwhelmed and trying not to charge TOO much on my debit card. I was happy to walk away with a few blind boxes as Christmas gifts for others!
The owners are lovely and their little dog is a peach as well.
This place is fantastic and fantastical!

Really good toy shop for minis. The staff were knowledgable and super friendly. Not the place for action figures but the guys in there advised us on other local toy stores in the area. We bought a ninja turtle blind bag and when we were disappointed with the foot solider they let us exchange it with the splinter on display.
Definitely worth a visit for toy enthusiasts in New York.
The little dog in the store was also really cute.

I love this place so much. They have a great selection, it is not as jam packed as Toy Tokyo, but if you love these kinds of «toys» then it’s definitely worth going, as they always have a significant number of things that can’t be found at Toy Tokyo.
They showcase more limited artworks as well.
The people that run it are soooo nice.
Great and interesting selection of blind boxes (which are my favorite: P)
I love coming here for gifts to surprise my loved ones with.
Everyone that loves this stuff should come out and support My Plastic Heart! You won’t be disappointed n_​n

A great alternative to toy Tokyo (esp if you /​your Tweens) like blind box items. Not the largest selection but the owners are knowledgeable, affable and have a really cute dog. Completely chaos free experience that is great for those who are indecisive /​completely overwhelmed at Toy Tokyo.

I love this toy store. They have many vinyl toys, such as ones from Tokidoki and KidRobot. The store isn’t any cheaper than KidRobot on Prince St, but it’s still worth going here because of the large selection of toys. It’s blind box galore.
The staff is very nice. They overheard my friend and I getting a bad selection from one of the blind boxes. They said we could exchange what we have for the ones on display. I was pleasantly surprised about this.
Are you searching for a vinyl toy that is discontinued? There were a few times I bought vinyl toys here that are discontinued. They don’t have every discontinued toy, but they have a few random ones sitting in a pile by the register.

My Plastic Heart has everything you’d want from a vinyl toy store. Typically, non-​chain stores only have a couple really expensive pieces and a lot of affordable junk. My Plastic Heart is brimming with toys of all price ranges and they’re all fantastic. Really, the best of the best stuff. In addition to rare and current items there are also a good amount of 5 – 10 year old vinyls that you might have wanted at the time but ultimately have missed out on. I don’t believe you can have too much of a good thing, so I wish this place was bigger.

I love this toy store/​art gallery in L.E.S. I checked out the art show, «Lush Natura» with two supremely talented artists, Tatiana Suarez and Jason Levesque! Incredible! The space is small but intimate. There was art covering the walls and some pretty impressive art toys. I noticed some Camille Rose Garcia dolls, I would love to own for myself. I highly recommend swinging by the shop and spending your moola!

Wow what a great find! Was going to head to the kid robot store but this was a bit closer so hit this up first.
Don’t know if this is a standard practice for them or not but picked up a couple of blind boxes in the same series. Opened them up in the store and in the process the owner opened another one off the shelf and offered to let me exchange for any I got if I wanted. I was happy with what i had — but the one he opened ended up being a rare and he parted with it no problem. That wonderful shopping experience drove me to create my first ever review.
Good selection of vinyl and books/​magazines. Also enjoy that they do small art shows there. The featured artist when we were there was incredible.

I’m trying to not sound like a broken record after snooping through some of the other Unilocal reviews on here but it’s tough. Small store? Check. Outrageous selection? Check. Possibly the friendliest staff to ever work a vinyl toy store? Check. You would have to go out of your way to find some way to take MPH down a few pegs and if you did that, chances are good you got so wrapped up in your warped mission that you misunderstood «MPH» to be referring to the posted speed limit wherever you are while reading this.
Anyway, I’ve ordered from this place quite a few times in the past and I guess I built it up in my mind to be this sprawling palace of colors, toys, unicorns playing the guitar and a koala circus troupe performing thrilling acrobatics at the drop of a hat. In reality, it’s a small (no, really small) white-​walled room. That’s it. You could easily walk right on past it if you didn’t know where it was. Actually, you could probably walk right past it even if you did know where it was. But once you’re inside? Boy, Skippy, you better set aside some time to take it all in (which sounds kind of oxymoronic given how minimal it all is but work with me here).
A gallery of an artist’s work was being set up on the right wall and a couple of stools were immediately to the left. A playful dog was running back and forth on the floor but not disturbing anyone — quite the opposite: the little guy was a charmer, able to «play dead» whenever someone made that universal «gun» sign with their hands. But I was on a mission for alleviating my wallet of its precious monetary population and there was no time for doggie tricks. Well, maybe a few minutes…
But back to the business at hand: MPH has a lot of stuff in it. For as small as it is, there is a (perhaps literal) ton of stuff to take in. You’ve seen their online selection and while that runs the gauntlet from Kidrobot to Medicom to customs and everything in between, there’s also a display case of some individual items that, as far as my knowledge goes, are not advertised for sale online. And these are items you won’t see in most other vinyl shops — an Eric Merrill Dunny from the 2007 Tattoo series? It was there until I scooped it up since I never managed to track one of those down before (not that I was trying but seeing it there right in front of me made it a lot easier to fish in my pocket for my wallet).
Quite a few larger pieces can be yours for the taking, including a few KAWS pieces that continue to escape me with their popularity. And what vinyl store would be in business without the gateway drug that is the blind box? In a refreshing state of operation, there aren’t too many blind boxes up for the grabbing. Sure, there are quite a few to pick from but unlike most vinyl toy shops that might as well just be blind box depots, these guys limit their selection and I think it’s for the better. I’m not saying this is a vinyl toy shop for only «serious» buyers as there is legitimately something here for everyone’s price range but it helps being able to spot the Crappy Cat blind boxes immediately instead of having to sift through boxes upon boxes of zipper pulls.
I briefly mentioned the staff but they need their own isolated paragraph, really. Probably the nicest folks I’ve ever bought from when it comes to a hobby that completely escapes far saner individuals. Kidrobot NY may have the recognition and Toy Tokyo may have the variety but MPH has sincerity to burn.
Sure, the place is smaller than your bedroom and maybe the «Not For Sale» case could be moved closer out from behind the cash register so patrons can enjoy the rare items the owners have managed to accumulate but at the end of the day you have a store that shows a little heart can go a long way. And if you read that previous sentence and rolled your eyes, I understand — I did the same and I typed the thing.

Hidden gem in LES. Kid Robot, move over! MyPlasticHeart has yet to disappointment with the vinyl toys they offer :)

I think I’ve found another favorite place to buy vinyl figures!
They have a great variety in such a little store. The workers are all so nice. I must have bugged them like 5 times and every single time they helped me out and with a SMILE no less. AMAZING! They are one of the only places to sell some of the items that are on display. This really helped me out since I was looking to complete some of my Dunny sets. The blind boxes are similar to all other places. The cost is maybe a couple cents difference. The location is a little hard to find and you might pass it by accident. But it’s totally worth it! Definitely swing by for a visit. I’m sure you’ll end up leaving with something for your room or office!

I’m in NYC for a few weeks this summer, so there are several places on my «must see» list. As a fan of art and designer toys, I definitely had to hit up myplasticheart.
Located on the Lower East Side of Manhattan, myplasticheart is a combination designer toy shop/​art gallery. It’s a small store, but it packs quite a punch, with a wide variety of the latest in artist-​designed toys. myplasticheart specializes in «blind boxes,» which are sealed boxes that contain random toys (of varying rarity) from a specific series. They also have a great selection of larger figures/​toys, as well as a number of kaiju (Japanese monster) toys.
Their display cases are filled with all types of toys, many of them being samples of what you can get in the various types of blind boxes. They also have several cases of «not for sale» toys, which shows the owners’ passion for these arty collectibles.
While the vast number of toys, brands, and artists can be overwhelming for a new collector, the owners of myplasticheart are more than happy to offer their knowledge of the subject, as well as answer any questions.
Part of the wall space is dedicated to an art exhibit (the two times I went were during the «Ghost in the Machine» and the «Monkey in the Middle» shows). These displays of contemporary art are worth checking out, even if you don’t intend on making a purchase at the store.
Overall, myplasticheart is an excellent NYC destination for fans of contemporary art and designer toys. Just be careful of the designer toy scene — it’s can be an expensive hobby, and it’s easy to get hooked!

My plastic heart is a neat little store run by the sweetest couple. They let us take our time to browse and were happy to answer all of our questions.
The store is narrow and so there are boxes on top of boxes of vinyls which may make finding what you want a little difficult. There were also a lot of pieces that weren’t marked so we had no idea how much they were and felt bad for constantly asking. The selection is limited but anyone who is a fan of vinyls and collects toys will still be able to find something.

Love this store!
The staff is super friendly and cool.
I am new to the vinyl toy scene and didn’t understand the concept of «blind boxes» — I was just like «I want ice bat … Thanks».
LoL — I’m surprised they didn’t throw me out of the store
What they did instead is allow me to trade one of the duplicate blind box figures i bought (and opened in the store) for the «display» ice bat.
Pretty awesome customer service right there.

cute Japanese items, but limited selection.
Recommendation
*Store was small and did not entice me for long

i feel i shouldn’t give it five stars because i’m not in the loop on the urban toys scene but I like MPH’s staff better than Kid Robot and Toy Tokyo
The staff is awesome! And when I mean awesome, they’re friendly and talk to you like they’re your pals. You don’t get the weirdo, antisocial, i-don’t-talk-to-u-unless-u-r-like-me, skater dude attitude like at Toy Tokyo nor the trendy superficiality of Kid Robot, these are cool guys.
If you’ve ordered stuff online, you probably want to visit the store just to see where your stuff comes from and the type of people that handle it. Makes me rather spend my money here than other places.