Rachel Ashwell Shabby Chic Couture

Specialties

Rachel Ashwell is pleased to announce In Home Design Consultations reflecting her philosophy of beauty, comfort and function. Benefit from our knowledge, experience and unique resources.

— Collaborate with In-​Home Designers in the comfort of your home or in one of our showrooms.

— Through Mood Boards we will create a personalized floor plan incorporating both new pieces and your existing favorites.

— Choose from a selection of Made To Order, customizable and easy to care for slipcovered furniture.

— Curate a one of a kind feeling with Vintage treasures handpicked by Rachel.

— Select curtains, bedding, lighting, rugs and accessories from our sought after couture collection

History

Established in 1989.

Rachel Ashwell is a self-​made business woman who founded the iconic brand known as Shabby Chic in 1989 when, as a single mother of two young children, she looked to open a small shop where she could sell ‘pretty things’ without spending much time or distance away from her children. Rachel opened her first store on trendy Montana Avenue in Santa Monica, California.

Her vision and love of vintage style and flea-​market finds have hit a chord with her customers who have found her comfortable, relaxed approach to design both reassuring and achievable. She has educated and inspired people through a series of books as well as a TV series Rachel Ashwell’s Shabby Chic on Style.