SixEstate

Specialties

SixEstate is changing the way organizations publish online content with an effective and non-​sketchy approach to professional blogging, called Newsblogging.

We set you up with one of our seasoned journalists to blog transparently for your organization, cause or initiative. We connect you with news stories, current events, research findings and other topics related to your service, industry or cause — weaving you into the online discussion and creating a meaningful platform to reach your target audiences.

Newsblogging is a cost-​effective and responsible way to boost online visibility.

RESULTS: Providing real value to your target audiences while enhancing SEO and consistently hitting Google Alerts for target keywords.

History

Established in 2010.

Newsblogging is an approach to professional blogging created by Steve O’Keefe in 2007 as an alternative to ghost blogging. The service was developed through Steve O’Keefe’s New Orleans-​based publishing consultancy, Patron Saint Productions, Inc, as a tool to market books and authors online. The Newsblogging process has been refined over time to build online awareness for nonprofit organizations, political initiatives, law firms and other businesses and causes.

In 2010, O’Keefe spun Newsblogging into a separate company, called SixEstate Communications, with partner David Reich, a former employee at Patron Saint Productions.