inSegment

Specialties

Boston based Full Service Digital Marketing Agency, B2B/​B2C leader in enhancing Brand Awareness, Lead — Sale Generation

Meet the Business Owner

Alexander K.

Business Owner

Alexander Kesler

inSegment’s proprietary Conversion Architecture methodology was originally developed by Alexander to facilitate the development of zTrace Technologies, Inc, a security software company founded by Alexander in 1999. Under his leadership, zTrace became the second largest company in its industry sector with sales in more than 50 countries worldwide before its customer base was acquired by Absolute Software (TSX:ABT). Alexander Kesler most recently served as a CEO of A2 Advisors, where he invested into, developed and marketed international real estate projects. His 10 plus years of experience in start-​up operations, marketing, sales and new venture development has shaped inSegment’s direction as an inbound online marketing agency, and is the basis of its services and client campaigns.