Want It Framed/South Of Soho

Specialties

Save time and money. Mobile picture framing services that come to your home or office. Match your décor the easy way. Design what will hang on your wall without having to rely on samples anymore. Just use your wall! We welcome artists and photographers to showcase your work on our new Guest Artists page.

History

Established in 2000.

This business began as Signature Lenses. The business primarily sold the artistic endeavors of the owner. The business made the name change to South of Soho Fine Art when I had the idea of promoting other artists. Finally, I became Want It Framed/​South of Soho Fine Art and Custom Picture Framing when the decision was made to, not only build my own framing needs, but to offer the services to other artists, photographers, and new clients from the retail and corporate market.

I try to have my artistic moments, but picture framing has now grown to become the primary focus of this business. South of Soho has also been a sub-​contractor for another local framing business, constructing 90% of the frame orders, for over four years now. My art is to properly frame yours.

Meet the Business Owner

Bob S.

Business Owner

I prepared a business plan for a management class assignment years ago. It proposed that my abilities as an Optician could be used outside of the typical office setting by creating a mobile service. Fittings could be done in the homes of those incapable of easy mobility, in businesses willing to offer a new benefit to employees, or to the busy executives unable to find the time in their schedules.

As an artist, one slow day in the optical lab, I began scratching images onto the surface of old spectacle lens blanks. I was using a picture framer for my other art but these pieces would need specialized framing to be exhibited properly and paying someone else to frame them correctly would be too expensive. So I started producing my own frames. Artists and art buyers asked for the name of my picture framer and I was happy to tell them it was me.

Am I a mobile Optician? No. It’s the same plan but with different frames. It’s picture framing done well in the comfort of your home or office.