Generales & Generales

Specialties

We provide custom hand made creations to your specifications or desire. We also specialize in precision repair in most gold, silver and platinum jewelry. We have extensive knowledge of colored stones and can assist you in choosing the most suitable stone for your wearing pleasure as well as «what looks best on you».

History

Established in 1969.

We are a second generation family owned business. Both Peter and Sylvia Generales are Toluca Lake natives with a long history. They love their communtiy as much as they love creating fascinating one of a kind pieces of jewelry. Although we have been at the same location all of these years, we have remodeled several times and constantly are on the outlook for new gem materials and cutting techniques.

Our mission statement is simple, since 1969, our family owned business has been providing fine custom made jewelry with reliable and courteous service. Our services include jewelry repair, watch repair and appraisal service. We are committed to adhering to the highest standards of quality and integrity, as we are members of the Gemological Institute of America (GIA), American Gem Trade Association (AGTA), Jewelers Board of Trade (JBT), Jewelers of America (JA), and the Jewelers Vigilance Committee (JVC).

As we are located in Toluca Lake, California, we have had the pleasure to help nume