If you ever become a godparent, need a religious gift, or would like to buy yourself something spiritual, Lifeway is definitely the place to go. Picture yourself inside a Barnes & Noble but with Inspirational-only merchandise. In one sentence that’s how I would describe it. Their large book section is broken down into subcategories such as Women, Men, Fiction, Current Events, etc. and is setup to make things very reader-friendly. They also sell movies, CDs, staionery, calendars, greeting cards, home décor, and bibles galore. The bibles themselves are also separated by theme and age group. Even though it’s 2 months away, they have Christmas merchandise for sale. If you purchase a box of Christmas cards you get a 2nd box for free. They also sell t-shirts that play on current events. For example, they have one that mimics the popular show«American Idol.» Their version says, «Amazing Grace» and sells for $ 14.99. Willow Tree collectibles can also be found there and are represented well – there are many pieces to choose from. Veggie Tales, an extrememly popular series and brand, has a big prescence and happens to be good for kids. So even if you are not a practicing believer, it’s a good place to go if you need something for someone else who does believe.