How Do You Roll? Phoenix

Let’s start with the good and then move onto the bad.
The concept behind the restaurant is down right brilliant and quite novel. Being able to customize your sushi is a great idea. The customer service is phenomenal, the employees were very polite and were having a great time making my food. Happy employees make for a great place to eat at in the long run. The interior is decorated in a modern upbeat style and there were ample comfortable seating options. The food portions were huge, expect one roll to fill you.
Below is the bad, all of which is improvable so do not give up hope on this place yet, hence three stars instead of two. This place is quite new and will likely improve over time if management pays attention.
Overall the quality of the food was OK although there were a few things that stood out that could use improvement. First off was the tremendous amount of rice in my Philly roll making the pieces chewy and the subtle flavors normally found in sushi understated. Sushi is one of those foods where less often means more (to a point). Less rice in the roll would have made the saved the business money and made it a much more enjoyable meal.
While we are on the topic of too much there was definitively too much cream cheese in the roll that I ate. I get that it was a phily roll but having too much cream cheese also dampened the over all texture of the roll as a whole equal portions of veggies, tuna and philly could have made this much better. Often times cream cheese is used to give the roll a hint of creaminess not make the roll entirely creamy.
It did appear that someone didn’t take sushi 101. The nori flipped the wrong way. The smooth side was facing outwards while the rough side was facing inwards. The reason why there is a rough side and a smooth side is so that the rice sticks better to the smooth side of the nori while the rough side adds to the overall texture of the maki. If you cover the rough side of the nori with rice it is very difficult to feel the texture of the seaweed on your tongue (where you normally feel this texture) thus dampening the experience of the meal.
While overall the quality of the fish on the three rolls that we ordered was good the tuna was an exception to this. The fish sits in bins much like veggies sit in bins at Subway while they make your food. Leaving tuna out exposed to the air like this drys it out and thus degrades the overall quality of the fish. Often why you see pieces of fish wrapped in plastic wrap at almost every other sushi bars is because it prevents the fish from drying out and thus maintains the overall quality.

I was sad to see this place is closed as of March 16^th for failure to pay rent.
I really liked this place and the concept. Will keep an eye out to see if they re-​open or re-​locate (fingers crossed)

Stopped by Sunday afternoon around 5pm, the place was closed. Checked their hours on the door and they were supposed to be open until 9pm… upon further inspection my husband and I realized it was out of business. They didn’t have the menu on the wall and the table tops were gone. I had only been here once and it was very overpriced for the amount of food in my opinion but I was going to try it one last time.

Such a great Sushi place you can get a ton of sushi for $ 20.00! Comparable to 45 – 60.00 at other places and the sushi is great! I have come with my wife 5 times in a year and the food is consistent and really good.

I’ll give an honest review for this place — although How Do You Roll isn’t a bad place to eat at, I’ve gone to much better places that serve better-​tasting sushi at the same or less price than this restaurant. For this, I gave two stars — I got the bowl with brown rice, tuna, tofu skin, and avocado — it came to be about $ 10.80 after tax. Although the description sounds like the selection would be good, it really wasn’t anything special, and the portions were small for $ 10. Compared to the other sushi places that I have gone to, How Do You Roll tasted like any other fast-​food restaurant that didn’t really care about the quality of their food, but rather quantity and pricing of some rolls. I would recommend resorting to some of their rolls (they have some rolls for $ 3 during happy hour). I don’t recommend getting the bowl. Overall, I was disappointed and although I wouldn’t avoid the place, I wouldn’t go out of my way to go to this restaurant.

We placed a large order for lunch today and they gave us no chop sticks, no ginger, and believe it or not, no wasabi!!! The sushi was warm, it had very little flavor and some of us actually spit it out after one bite and threw the rest away. There are much better options for sushi in the area, unless they step up their game this place might make you sick.

Build your own sushi roll? YES PLEASE! It is so hard to find a sushi place for a vegetarian that offers variety of rolls. You get tired of the same ol’ avocado roll and veggie roll that has boring carrots and cucumber. Bring in the variety!
At How do you Roll you actually can pick exactly what you want in your roll. So if it sucks, that’s your own darn fault! I always get the seaweed with brown rice, avocado, cream cheese, jalapeño, and spinach. Sound gross? Oh no no no. It is the most delicious roll I have tasted. Some days I’ll switch it up and get asparagus, cream cheese, avocado and tofu. That’s yum too! I just wish I had one near me in Goodyear. :-(I would probably eat there every other day.
They also have delicious variety of drinks like Hibiscus tea, green tea, and your regular sodas and stuff. I cannot rave about this place enough. It’s like the Chipotle of sushi!

It was my first time in this place. When I entered the door, I was exited. The concept is great, I can choose the filling of my sushi. I can choose whether I want in bowl or in rolls. I can choose the sauce, topping, and others. The price is average. I would like to go back and recommended this place for everybody to try and eat in here.

Decent sushi, they are open until ten so thats a plus for me. They have many different options for you to try, or you can simply just make your own. Miso is also not too bad.

Good rolls & selection for the price! Not «top notch» sushi but if you are looking for that don’t expect to pay $ 5 per roll!
Our best combo:
1)Wrap: soy paper
2)rice: brown
3)Protein: salmon
4)Veggies/fruits (3): sprouts, tofu skin, STRAWBERRIES (!)
5)Sauce: sweet chile
Pleasantly surprised by all our random combos but this was our fave.

Neat little shop thats the «Subway» of sushi. Rolls were good and I like that you can customize them as you go.
Its worth a shop and a convenient location.

Really like this place, wish I had one near me in LA!
Like others have said it’s like a Subway/​Chipotle for sushi. Is this the place to go if you are looking for a sexy sushi date or to have some crazy, culinary experience? Probably not. If you are looking for tasty, fresh, fast and reasonably priced sushi this is a great place to come.
Love that they offer brown rice for no additional charge. Also love that they don’t charge extra for avocado. I was just wanting a simple spicy tuna roll, got it with brown rice, avocado, cucumber and those little green plants. Took the employee’s suggestion to drizzles a little of the spicy sauce on top. (Don’t remember what it’s called, it’s that chipotle mayonnaise stuff, I think.)
Loved that I could help myself to ponzu and ginger.
The roll was really big, I think it was like 8 or 10 pieces. I got that with some edamame and I was good to go.
Will definitely come back when I am in the area!

It was about time I rolled into this place! We had passed it so many times and I kept wondering if was worth a shot. Finally… my hubby and I stopped in last week to try it at the end of our date day. He is allergic to shell fish, so I was happy he would be able to try sushi since they have meat as well.
This is all based on the idea of customized sushi, just like they make customized sandwiches at Subway. In fact, the people behind the counter say the same thing. But they also have set menu sushi combos as well in case you don’t want to try to make your own combo.
I tried their Five Alarm, since so many here said how good it was. Then, I attempted to put my own combination together with tempura shrimp, crab, cucumber, green onion, soy paper, white rice, sesame seeds, and spicy mayo. I looooooved being able to get soy paper because I like it way more than seaweed! Sadly, it wasn’t flavorful enough because of my choices I put together. But the Five Alarm was pretty tasty and perfectly spicy without being over the top… if you are used to spiciness that is.
My hubby decided to go with their combos and ordered the Beefinator and Funky Fresh Chicken. I had mentioned to the gal behind the counter that it was his first time having sushi since he is allergic and I’m glad I did because she was on top of it enough to use a clean knife to cut his rolls instead of putting in their automated cutter. Thank you! He said he wasn’t a huge fan of his rolls, but he also said that he thinks sushi are appetizers. Ha! What does he know?! :-)
We took ours outside and enjoyed it out on their patio since it was later in the day.
The concept is pretty cool and I kind of want to take some of the roll recipes at my favorite sushi joint that I never get because it has salmon (not a fan) or eel on it… and instead use some spicy tuna or crab possibly at HDYR. I’m definitely going to give it another shot and see.
Their ingredients aren’t as fresh as the sushi restaurants I frequent, but they are still pretty good. If you try it, I highly recommend getting one of their set rolls off the menu and maybe making another of your own.

The place is da
. I know the parking lot is annoying but you can get in from the other side, by give guys or park by pei way and walk over.
They have a few rolls on special for happy hour which I love– slammin salmon is the best or the three alarm if you like spicy. Everything is fresh and tasty and you can make your own rolls like you would at a chipotle or subway. That’s great but if your not so creative like me they do have a traditional menu. It’s a convenient spot near downtown and is very casual. I’d feel comfortable here on a date or just on my own.

This is one of my favourite spots for rolls because I enjoy building my own custom creations. I’m not eating meat these days and they have a good selection of veggies and a few fruits to choose from.
My favourite roll is this:
Soy wrap
White rice
Cucumber
Avocado
Mango
Cream cheese
Sprouts
Spicy mayo
Sriracha
I usually eat out in their patio or on the larger tables in that courtyard area. Everyone who works here is friendly and they make your rolls pretty fast. If a line forms, I notice they are very good about getting help other people on shift.
Totally recommend everyone who decides to eat here regularly ask to sign up for their loyalty prgram. I’ve earned many free rolls and am happily eating my way up to Rockin’ Roller status!
My only complaint about HDYR is that at this location the tables are sometimes sticky if you chose to dine inside.

What a cool concept. My friend had a Groupon so we decided to give it a try… figured it wouldn’t hurt. Upon first impression it was super clean. It’s in a building with a couple other establishments and parking was easy.
We decided to share three rolls and the seaweed salad. We ordered the spicy tuna, five alarm, and philly roll. It’s like a Subway for sushi… the seaweed or soy wrap is made ahead of time with whatever rice you choose (white or brown). It doesn’t take long for the «sushi artists» to put the rolls together. Then they put it in a sushi cutter type contraption and you get 10 equal sized pieces. When we were about to ring up we decided to all the grilled chicken roll to our order (don’t remember the exact name). We each got a beer and the total came to just over $ 20 but remember, we had a Groupon. The full prices for each of the rolls was about $ 8-​$ 9 and the beer was $ 4. You can also make your own roll… seaweed is $ 4 and soy wrap is $ 5 and you get a choice of 3 fruits or veggies, protein extra.
All of the rolls were really good… I think the chicken was my favorite. My friend thought that the spicy tuna tasted like lipstick but I couldn’t really tell. Everything was fresh. We ate everything but were stuffed… we didn’t really need that fourth roll but were happy we got it.
I would recommend this place to anyone looking for something casual, inexpensive, and good.

The concept is great, basically a design your own sushi roll. There are a lot of options, and the prices are relatively friendly. If you want to add a lot in your roll, that’s when the price of the roll can get high. However, all the ingredients are extremely fresh and the size of the roll itself is suitable for a light meal!
I had a brown rice seaweed roll with salmon, asparagus, mango, and cucumber. The sesame seeds on top added the crunch that I like, and the fresh ingredients made for a delicious combination. It’s definitely not authentic or extremely high quality, but it’s satisfactory and balanced. After sampling my familys’ rolls, I found that the tuna is also very fresh. They also have a large variety of sauces and toppings so you can really customize the flavor and texture of the roll that you want!

So… my wife saw this place on «Shark Tank» and she wanted to try it. She is a picky eater and usually will not eat sushi or anything like that (she is pretty much anti fish stuff). She read that they will make a roll with chicken in it so we decided to come here after my burger. I was pretty full from my burger but I asked myself, «Tim…when are you ever going to eat sushi in Phoenix again»? I answered myself, «Probably never». Might as well order a roll. This place is like an assembly line of sushi ordering. You tell them what you want in it, they put it in, roll it, cut it up and serve it to you. Very fast and efficient. So here is what I got…
I went with a seaweed wrapper with white rice. To that I added avocado, green onion, jalapeño and shrimp. They will usually drizzle a sauce on top but I decided to get mine on the side in a cup. I went with the sweet chili sauce. My wife got seaweed wrapper, white rice, cucumber, avocado and chicken. She got hers drizzled with teriyaki sauce. Total for 2 rolls was just over $ 13.00.
My roll was very good! I’m not a big sushi fan and if I eat it, I will usually puss out and get California rolls and stuff like that. My combo of shrimp, avocado, green onion and jalapeño was a winner though. The avocado made it creamy, the green onion made it fresh, the jalapeño made it spicy, the shrimp made it cool and the sweet chili sauce made it hot. I don’t know if I could have picked a better combo for my things. My wife absolutely loved hers. It was exactly what she expected and she says it was a 5 star joint in her book.
Service was friendly and efficient! I would definitely go back again if they ever made one in San Diego.

It really is like the Subway of sushi here! You go to the counter, order your wrapping (Seaweed or soy), and customize vegetables, meats, spices, and sauces before it’s wrapped, and then cut in their special multi-​cutting machine. For sides, they offer selections such as miso soup or edamame, and you can make it a combo with side and drink for a little over $ 2. They also offer a selection of non custom rolls for those don’t feel like making their own.
I got a salmon roll (They offer spicy, smoked, and regular raw versions here) with asparagus, green onion, and avocado. It was a huge portion, and I was definitely full after just 1 roll. I upgraded by getting a combo, and the miso soup was light, and not too salty. The quality of the roll itself: decent. The rice was a little mushy, but the veggies and salmon tasted OK. My friend had the 3 alarm roll, and it looked out of this world good! It was topped with so much sauce and spicy ingredients that she could only finish about half of it.
Parking can be very difficult if you come here around lunchtime. I had to circle around the block twice before luck was on my side and a spot opened up.
Service was very friendly, and they were very patient as they explained the concept of the restaurant to me since I was a neophyte here.
I’d probably go here again to try out another roll, but probably at a less busy time. It’s a cool concept to create your own roll, for a pretty reasonable price.

It was a 1^st date, and he picked the place, told me we were headed out to get some sushi, and I was like yea! Love me some sushi! We got to How Do You Roll, and I thought, wow what a cute name, but then stepped inside and saw it meant literality how do you roll, like what do you like for your rolls, Now me being a new person of sushi only know how to order of the menu of rolls put together, so I felt dumb not knowing what to make, thanks HDYR haha, time for me to start learning so that when I come back the next time I will sound like a pro!
We ordered the Philly Roll, which was salmon, avocado & cream cheese, it was good and tasty I liked it!
Also ordered the Slamming Salmon Roll, had salmon, jalapenos, cream cheese, strawberries covered in sauce. Now who would have thought salmon and strawberries & jalapenos would work, but omg they do! This was a great roll! And it started giving me ideas for other rolls! It had heat & a sweet taste; I think it was my fav roll!
Last roll we ordered was the 3 Alarm Roll, it was spicy tuna, cucumber & avocado and topped with sauces, this one also packed some heat, but I was blown away with the Slamming Salmon Roll, I think it stole the show!
So now I will do some sushi making homework before I venture back, but I will be headed back for sure!