Affection Connection Blankets

Pittsburgh, United States

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Description

Specialties

The main theme behind our entire line of children’s blankets is for you to connect with your child through a soothing, sayable, tangible product, that feeds your child’s appetite with praise, poetry, and humor.

History

Affection Connection is a family business. The duo consists of daughter, Ivonna Moore, and mother, Charlotte Moore. The original concept started with daughter, (affectionately known as Ivy) who focused on providing senior citizens who were hospitalized, with a customized blanket that had a symbolic meaning that reminded them of being outside the sterility of the hospital setting. Blankets have a natural soothing, calming effect; that coupled with their name, photo, or memento of something that they treasured would be stitched onto the blanket. But because of privacy laws they were unable to personalize blankets for them.

So daughter and mother formed a new strategy, which focused on children. (Then) sixteen-​year-​old Ivy, the youngest of eight was in familiar territory, as well, as mom who birthed them. Mom’s and daughter’s flair for poetry about children solidified the concept. Both mom and Ivy stitch the poetic-​pouches onto the blankets. The kid-​humor messages were conceived by both mom and daughter.

Ivy, in the spirit of entrepreneurship– she first: secured third, and then second-​place finishes in each year that she competed in Entrepreneuring Youth at her local high school in Pittsburgh, Pennsylvania…