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Specialties
In spite of the demise of countless breweries throughout the country, the ever-popular Yuengling Brewery survives as a thriving business and historic treasure. It owes its ongoing success to a remarkable combination of pride and determination, tradition and innovation. This is evident in the quality products produced throughout Yuengling’s challenging history.
History
Established in 1829.
It was the year 1829 when Americans were getting used to their newly elected president, Andrew Jackson, that 23-year old David G. Yuengling, an immigrant from Württemberg, Germany, settled in Pottsville, Pennsylvania, and started a brewery.
Originally named the Eagle Brewery, today the Yuengling pride, symbolic of the American Eagle. Each Yuengling label bears the eagle trademark chosen by young David Yuengling so long ago.
Previously located on Centre Street, current site of Pottsville’s after only two years of operation. A new brewery was then constructed on Mahantongo Street, where operations
continue today.
The brewery remains family operated by Richard «Dick» Yuengling, Jr. and his daughters are being groomed as the sixth generation.
Meet the Business Owner
Richard Y.
Business Owner
Richard «Dick» Yuengling, Jr. started working at his family’s brewery in 1958. As a teenager, he helped stack cases, lug empty kegs, clean the cellar tanks and load trucks. He watched as his father and uncle struggled when they took the company’s reins in 1963.
After his high school graduation, his parents sent him off to Lycoming College to prepare for another line of work. Even so, he left Lycoming after only one year and returned to the brewery to pursue his passion.
In 1973, Dick opted to satisfy his desire to test his own skills by purchasing a wholesale beer business in Pottsville. He ran his business for 11 years with a great deal of success. Little did he know, these skills would soon be put to an even bigger test.
In 1985, Richard, Sr. was ailing. Dick had a decision to make — whether to continue with the distributorship or return to the family business. Despite the company’s financial struggles, he decided to purchase the brewery to keep the company from closing its door.