Dawn Price Baby

..took a while to allocate my first Premium City Jogger stroller. Saved me over $ 80 when it was on sale. I was helped by the business owner when I purchased the last jogger on discount. Been using it for 2+ years now. No complaints! Thanks

This store could be set-​up a MILLION times better. It is small and yes, it’s more money but the clothes and toys are not in the style of Target/Babies’R’Us. This is a boutique, so make it look like one! Every time I go in here, I WANT to buy something but the teenagers are always chatting about something and ignoring me, and the store just seems so disorganized… I never buy anything. Add to the fact that is isn’t kid-​friendly, let alone you could NEVER get a stroller through the store! What are they thinking?

The store is cute. Overpriced, but cute. But I would avoid this place if possible. I got a few items as gifts from here and they weren’t what I needed so I attempted a return. Big mistake.
1– I get there and what I assume is the manager is reprimanding the staff in front of everyone. Awkward. Then she leaves and the staff proceed to be in a bad mood and talk loudly about the argument that just happened.
2– at first they say they don’t know how to return items unless I know the name of who bought it and they are in the system. these were items currently in stock and on the shelves. this seems to be a basic function that all stores can do.
3– it takes over 30 minutes at the register before they figure out how to return the items that they don’t have customer names in their system for. They tell me I have to choose new items right then to buy instead of getting a gift card.
4– I quickly pick out some sale items, proceed to check out and mention that they are sale items from the rack. I get rung up, leave and then realize they charged me full price and not sale price– a $ 30+ difference. Ugh now do I go back to deal with another wasted afternoon or just consider it a loss?
The place may be cute but the incompetence and poorly trained staff at the Reston store will keep me away in the future. Maybe other locations are better.

My absolute favorite baby boutique! I love shopping here because I am always able to find unique gifts that I love and impress those I give them too. It’s nice to be able to give a gift that isn’t at every Babies R Us or Target store in the area. They also have a great selection of books that aren’t run-​of-​the-​mill. Their Capitol Hill store is also lovely, albeit slightly smaller than the Reston location. Staff has always been friendly and helpful. 5 stars for sure!

Good customer service but way overpriced. I have found that you can get a better price on most of the brands through the brands’ websites. In particular they carry Tea Clothes, which I love, but the clothes are typically on sale at the website and full price at Dawn Price. That being said it is a great store to poke about in and to buy a great gift for a shower.

Over the past few years this baby boutique has modified its stock to reflect what shoppers in this area want. It’s not a place for everyday basics as much as it is a fantastic source of special items & baby gifts. Shop here for fancy children’s clothing, imported wood toys and luxury baby carriers. (Known to be a grandmother’s happy place).
When Reston’s last chain bookstore closed, Dawn’s filled the void by adding picture books and expanding their imaginative toy section. Several of the stuffed toys and rubber bath toys I’ve given a baby gifts have earned me rave reviews from new moms.
The store is small but well run and staffed by pleasant young women. As you might expect, a shop this unique is rather pricey. Parking on the street here is difficult and short term, so it’s smart to park in one of the free garages around the perimeter of Reston Town Center and walk over.

I don’t know why the reviews are so low for here. They have really stepped up their game recently. First, their location is great. Next, they have added tons of new toys and other items lately and have a great selection of high end toys, accessories, clothes, stuffed animals, etc. We enjoy coming here. They always have something different and a lot of fun stuff for our daughter. She also really loves coming in and playing here and they do have a little toy chest for kids to play with too.
Staff is always pleasant.

Dawn Price Baby is a boutique filled with ridiculously cute, fashionable and — yes — overpriced clothes for babies and kiddos. This is my go-​to place for unique gifts and special occasion outfits, although they are one of few stores in the area that carries Tea Collection and some upper-​end brands. Easily mix their pieces with other pieces with Baby Gap and Target for a cute look.
Crawl, Walk, Run Sale — Twice a year (I think) they do a special sale where the discounts grow as the sale goes on. The first week or so are 30% off, then it’s upped to 40%, and eventually up to 50−75%. This is usually for the outgoing season’s clothes. Best days to hit the sale are when they roll over to the next discount.
Return policy — In short, it’s archaic at 14 days, store credit only. But it’s printed right on the receipt and it’s the shopper’s job to make sure they understand it when making a purchase. They do offer a longer time-​frame if you ask for a gift receipt.
Events — The store hosts some special vendors, like a silhouette artist, clay hand-​print maker, etc. Sign up on their email distro list for notifications.
Rewards — Spend $ 150, get a $ 10 reward, but it can only be used on full-​price merchandise.

The things they sell are high-​end and definitely cute, the brands are great, the customer service is fine, even the prices are reasonable when compared online.
So why 1-​star?
Because of the archaic return policy. For the record, it is a 14-​day, no cash refund policy. You can only exchange or get store credit. For a business that claims to be «dedicated to customer satisfaction,» this is a terrible policy.
I bought a $ 50 jacket and later wanted a larger size, but they didn’t have it in stock; now I’m stuck with store credit «hoping» the size comes in. You should absolutely be wary of shopping here because of the high-​end prices and potential for buyer’s remorse.
edit: Tried to use the aforementioned gift card online for the larger size jacket. The website has no option for choosing a size, and I know its not a one-​size jacket.
Also, to the other reviewer, this is not a 1-​star because of their prices, it isn’t that overpriced.

UPDATE: The store manager was kind enough to give me a refund since my item was still wrapped up and unopened.

I don’t think it is fair to give this store 1 Star based on how overpriced it is. The store is located in Reston Town Center which is full of boutique-​style shops that cater to impulse buying. It is lovely inside and although the selection of clothes and toys is somewhat sparse, what they do cary is very ecletic. You could definitely go on Amazon or to the Target down the street and find similar items, but the diversity of items in the store makes the old idea of «shopping» fun again. I agree that is definitely more expensive and I would not recommend the store as a «destination» rather a place to visit when you are already walking around the Town Center.