Athena Research Group

Specialties

We help businesses understand consumer behavior, develop new products, and improve services in their respective markets. We use sophisticated methodologies to glean stories from data and to inspire your customers to tell us very personal stories about how your products and services impact their lives.

Athena Research Group provides solutions which help clients build their businesses throughout the new product development process — from original concept ideation through brand development. We combine quantitative and qualitative research modalities to provide reliable, actionable marketing solutions. Our research is supported by professionals who specialize in Hispanics, Politics, Healthcare and Pharmaceuticals. By developing a deeper understanding of your brands, consumers and marketplace, we always deliver actionable recommendations rooted in reality.

History

Established in 1999.

Athena Research Group was established as a full-​service research facility in 1999. We are the only dedicated qualitative facility located in the Inland Empire which covers the Riverside & San Bernardino Counties. We have over 15 years of experience assisting the world’s largest brands to understand complex cultural networks in Southern California. Athena has been proudly recognized many times by the MRA, AMA and Impulse Survey.

Athena works quietly, efficiently, and we rely mostly on satisfied clients to spread the word about how well we open new markets for them. The best way to say it is we work hard to make our clients’ lives easier and they appreciate us for it. We are very proud that we are consistently rated «One of the World’s Best» facilities by Impulse Survey.

Recognized by industry experts as the première research facility for marketing to Hispanics. We are the only dedicated full-​time qualitative facility located in the nation’s No.4 metro area (Riverside & San Bernardino)

Meet the Business Owner

Lynn D.

Business Owner

Quantitative Research

Being on the cutting edge of technology is something Athena knows is needed in our industry.

High Speed Internet

High Speed Wireless Internet

Multiple Stream Options

Focus Vision & Streamline Universal