Juliana’s

I really liked this store. They had some beautiful dresses in a wide range of prices. The woman helping me was very helpful and nice, and the woman who does the alterations was also very helpful. I was slightly annoyed to find out later that the dress I loved was from 2012 and they still had it priced at over 5k, but I guess that’s the business. I didn’t end up buying a dress here, but I thought it was a great bridal salon.

I really wanted to like this place. Several friends, including my best friend and MOH, bought their dresses here and it was the only place in Rochester I was planning to shop. I am from Penfield but now live in NYC and we had already purchased my dress, but I’m looking to add a fair amount of accessories including a veil. In early May I made an appointment to look at veils on June 21^st when I would be in town for my bridal shower. The trip was supposed to be a special one with myself, my mom and my future mother-​in-​law.
When I booked the appointment the woman on the phone was very… unfriendly. She advised against buying a veil without the dress in hand, which makes sense and I understood, but I still wanted to look at veils and accessories – by the time of the appointment I had a swatch of the dress ready to bring with me. When I said I’d still like to make the appointment, she sighed and agreed to it.
The morning of the appointment I looked at my phone and saw that I had a voicemail. It was a saleswoman at Juliana’s who was informing me she was canceling my appointment. Apparently an alarm had gone off at her house and she wouldn’t be back in time (her phone call was at 11:20 a.m., and our appointment was scheduled for 3 p.m.). She said the earliest she could get back was by the time the shop was already closed. We tried calling back, but she had already left and apparently relayed this information to the cleaning lady who informed us that she would not be returning.
I’d already felt bad about the iciness over the phone when I scheduled the appointment, but this was really disappointing and the whole thing seemed a bit suspect. Fortunately we were able to do a walk-​in at Peggy’s Bridal where I found and purchased a gorgeous veil, so the day was not completely ruined.

This place was the worst. I drove here from Buffalo because I’d heard they had a huge selection of beautiful dresses. I got there to find out that they had recently «downsized,» and only carried a third of the dresses they used to. Off to a bad start. Then, the sales girl told me to just got pull some dresses that I liked, so my mom, MOH & I started to do just that. She then comes running over saying «whoa, whoa, these are $ 14,000 gowns, I can’t have you playing dress up.» First off, how rude is that. Secondly, she didn’t bother to ask what my budget was (and, just in case she ever reads this, my mom would have spent any amount on my dress — so your loss there) & third. if there’s dresses you don’t want people trying on. why would you tell an excited bride to just go pull dresses? I started trying dresses on, only to find out that the store doesn’t use clips to hold them on because they might ruin the dress. So I couldn’t even get an idea of what the dresses were supposed to look like. THEN they wouldn’t even let me try some dresses on – she told me it wouldn’t fit and I just had to hold it up and see what it would look like. I’m a little chubby, but I’m by no means larger than a normal size. So basically, unless you’re a size two or have a really great imagination, don’t bother coming here. I started to get upset because I had been so excited to come to this shop and the sales woman started telling, «Well, if you just stop eating chips & ice cream, you’ll lose weight right away.» At this point, I looked at my mom and said get me out of here. My MOH called another Rochester salon from the parking lot, they took us right away and I bought my dress that day from the second salon. I do not recommend Juliana’s unless you have thick skin and a skinny, skinny body. And don’t like chips and ice cream. I’m giving this place two stars only because I don’t think the sales woman knew she was upsetting me, I think she was trying to be helpful… not that that’s an excuse. but I guess at least it wasn’t intentional.

I had it narrowed down to two dresses and one of them was at Juliana’s. Pat worked with me and you could tell she knew her stuff. She was knowledgeable and helpful. The store was clean and the dress were pristine. Had a varied selection in a wide price range (starting at 1500). Unfortunately, I didn’t ending up getting the dress there, though it was beautiful and a front runner for awhile. Would definitely recommend this salon for it’s quality and selection.