The Dorschel Automotive Group

History

Established in 1945.

The Dorschel Automotive Group is a family owned business located in the ever thriving Rochester, NY and founded in the early 1940’s by John Dorschel.

Meet the Business Owner

Richard D.

Business Owner

Foresight and courage came into play when a Rochester dealer offered to sell his Toyota franchise because he said, quote, «there wasn’t enough volume in the new import», end quote. John Dorschel saw the future for that relatively unknown import. He bought the franchise in 1970 and it was around that time that I became active in Dorschel management after a lengthy training program. It included everything from sweeping floors to sorting and delivering parts, washing cars, and even occasionally, selling a new car.

One thing that stands out in my mind during this period was the realization that the most important element in success is customer satisfaction. If your new car customers, your used car customers, your service and your parts customers are not happy with you, you probably won’t be successful and probably won’t be in business very long. Customer satisfaction was, is and will continue to be Dorschel’s number one focus.