The Jingle Lab

Specialties

The Jingle Lab specializes in commercial jingles that sound like hit records– we’re experts at creating catchy jingles that get consumers singing along and «Stick» in their minds. We’re also marketing people. We have the marketing savvy to make sure your jingle is written to help define your brand. With 8 Addy Awards to our name for Best Jingle and Best commercial of the year, we’ve got a proven track record of success with our clients…

History

Established in 1974.

Founded by composer and musician Steve Garland, the Jingle Lab specializes in composing and producing commercial jingles for advertising. The Jingle Lab focuses on custom HIGH RECALL” jingles, the kind with a «catchy» melody and lyrics that people can remember easily. This creates a «Sticky brand” — a brand that Sticks with you. We have a strong track record of success helping businesses stand out among their competitors. We also are Radio and Agency friendly. Our experience working with media groups allow us to work smoothly with direct clients, agencies and radio groups.

The studio musicians at The Jingle Lab play a wide variety of instruments in order to create the perfect sound for all styles of jingles. From rock to pop, country to smooth jazz and all points in between, we have the musical depth to create a musical message that reflects your brands personality, and appeals to your target consumer.

Meet the Business Owner

Steve G.

Business Owner

Steve Garland is a musician and composer, with over 20 years in the many successful jingles now running across the country. Steve’s written and produced jingles for clients like The Golden 1 Credit Union, the Oakland A’s and many more. Steve’s musical experience started as a touring musician, opening for acts as diverse as Chuck Berry, Eddie Money, Tower of Power and WAR. As a veteran radio and marketing exec for over 20 years, Steve also understands how a jingle works within the structure of an ad campaign, and works closely with clients to understand their needs, and make sure they are satisfied with their jingle. In addition to the Jingle Lab, Steve continues to perform live for audiences around northern California, touring occasionally.

Marketing and Musical Awards:

Six GOLD «Best commercial» Addy Awards

Two SILVER «Best commercial» Addy Awards

Two «Most innovative marketing» Awards

Two President’s awards for marketing excellence.