Ranch at The Rim

Specialties

Located in the heart of San Antonio’s premier shopping and entertainment destination — Ranch at The Rim is not your typical western store. It’s an adventure in anything but the ordinary. Our 10,000-square-foot store is an upscale marketplace for the western lifestyle. Exquisite furnishings, hand-​made jewelry, one-​of-​a-​kind apparel, made-​in-​Texas merchandise, up-​and-​coming designers and brands you won’t find anywhere else. Our service is equally uncommon. From traditional to trendy Ranch at The rim carries a full line of boots, apparel, jewelry, accessories, gifts, artwork and home goods. The store has specialize services with a southern hospitality that creates a memorable shopping experience.

A western shopping experience like no other.

Located only 15 minutes from downtown San Antonio, Ranch at the Rim brings together your favorite designer western clothing, custom-​made jewelry and exclusive boots to give anyone a Texas Hill Country style.

History

Established in 2008.

Ranch at the Rim is a family-​owned and operated western retailer committed to operate on solid business practices and leveraging steady growth to achieve stability for the owners, the employees and their families and the vendors. Our customers do not need to worry if we will be here tomorrow; we are a second generation business owner and strive to continue the tradition.

Through innovative customer programs, ongoing community involvement, ever-​changing showroom merchandise and a steadfast commitment to service, Ranch at The Rim is meeting the future with great expectations.

Owners, Ben and Selina Pena are a husband and wife team who bring a wealth of experience and complimentary set of knowledge and skills. The combination of long-​range vision and daily involvement in store operations helps to create a thriving wholesome environment for employees and guests.

Meet the Business Owner

Ben P.

Business Owner

Mr. Ben Pena leads business development for the store. Groomed early for this western career, he was raised on a ranch in the Texas Panhandle. He learned the value to hard work and fair treatment to everyone. He is a respected member of the western wear industry and holds long-​term relationships with national vendors such as Lucchese, Stetson and Justin Boot Company. Working with customers on a regular basis allows Mr. Pena great insight into trends and preferences. Mr. Pena directly manages the day-​to-​day operations of the store with an open door policy and is easily accessible every day. Mr. Pena believes the success of the store relies on a personal commitment to quality and service. Selena Pena has a lifetime of experience working in a successful retail business. Her knowledge and experience helps her to understand and identify new trends from not only a business operations standpoint but also from a product perspective.