Branding Innovation

Specialties

DIGITAL

We help manage your online presence from your website and social media channels to inbound marketing strategies — including, Search Engine Optimization (SEO) and Pay Per Click (PPC).

CREATIVE

We love designing original, eye-​catching design that communicates, effortlessly with clients.

BRANDING

We brand products, services and companies. We help our clients understand and define what makes them unique and communicate it in powerful ways.

STRATEGY

Too often companies start with marketing tactics, but starting with tactics is like taking the «ready, fire, aim» approach. We start with a strategic marketing plan so we can identify your goals and objectives and then create strategies, tactics and a budget to support your goals.

RESEARCH

We perform qualitative and quantitative market research, including eye tracking, brand name testing, customer satisfaction research and focus groups to gain a full understanding of your market and create a winning go-​to-​market strategy.

PRINT

We create a consistent look and feel with your offline media, including your brochures, sales presentations and print ads.

History

Established in 2008.

I named our company Branding Innovation because of my belief that a company’s brand and its ability to innovate are two of its greatest assets.

Most people think a brand is created through marketing and advertising, pointing to interesting ads and cool designs. However, successful branding goes much deeper than what customers see and hear in external communications.

Successful brands are built meticulously from the bottom up. Brands have a distinct personality and deliver on a brand promise in the marketplace that earns them a premium price and competitive advantage.

We work side by side with our clients in a spirit of open creativity and collaboration to understand their company and the market they compete in. Then we are able to apply a process-​driven approach to innovate everything from their product, service and business model to their sales channels and strategic partnerships.

Meet the Business Owner

Bobby L.

Business Owner

Early in my career I gained international marketing and sales experience working in the packaging industry with clients such as Hitachi, Samsung and LG Electronics. I found that companies love their products, but their packaging is usually an afterthought.

What I discovered is that if you can marry an amazing product with equally amazing packaging, something magical happens when a consumer opens their package. Later on I gained some valuable international Brand Management experience marketing for Dial, Tone, Coast Soap, Renuzit Air Fresheners and Purex Laundry Detergent.

I have also been involved with a number of successful entrepreneurial startups, from starting an innovation company specializing in crowd sourced idea competitions to growing one of the largest safety services companies in the country.

I started Branding Innovation to bring big company marketing experience to smaller companies.