Matthew Flowers

Specialties

At Matthew Flowers, our passion is quality and sustainability. For 75 years our family has been dedicated to providing San Diego with floral excellence, starting with the founding of my great grandmother’s award winning flower shop, Adelaide’s of La Jolla. However, much has changed since the doors of my family’s first flower shop were opened. Flowers have become a commodity chosen by price not quality, design has been condoned to what you can achieve by shoving three-​week-​old boxed flowers into a clear generic vase, and the floral experience has been disconnected from the very thing it is supposed to inspire: People.

So it’s time for a fresh perspective. Our new venture aims to reinstate the concept of a local, sustainable florist, bringing back the idea of having a personal relationship with your floral designer. Matthew Flowers is founded on the idea that flowers bring beauty, wonder and connection back into people’s lives. Flowers, like humans, are delicate and unique and filled wi

History

Established in 2014.

In 1942 my great grandmother started what would become to be one of the most well renowned flower shops on the west coast named Adelaide’s of La Jolla. Later in 1980 my grandmother, who wanted to buy herself a new truck, decided she would start a small flower shop to earn her own money. Of course, to rival her mother in law, she proudly named the shop after herself, Marcie’s Flowers, which turned into a 27-​year endeavor in floral artistry. My mother, who never intended to be a florist, ended up becoming a designer, first at Marcie’s Flowers where I was raised and learned everything I know about flowers.

At Matthew Flowers, our passion is quality and sustainability. Flowers have become a commodity chosen by price not quality, design has been condoned to what you can achieve by shoving three-​week-​old boxed flowers into a clear generic vase, and the floral experience has been disconnected from the very thing it is supposed to inspire: People.