Gravel & Gold

I adore this store! It’s this adorably tiny boutique with so many unique items kind of off the beaten path of 21^st Street. I love the atmosphere as well. They have a split front door so when it’s really beautiful weather they can open just the top half of the door. There’s a great bench out front that says ‘no elephant show today’. The employee there was also super helpful with making a purchase, but I liked how she just let people peruse. Great shop and I highly recommend.

This place rocks! Got some lovely ultra comfy normcore shirts here and discovered my new dream scent, Dark Wave by Olo. Beautiful store with beautiful things. We literally spent at least an hour here. It’s more like a play place for people who like to shop. Great curated jewelry and they make their own awesome printed textiles. Everything is special. Leah in charge is the most lovely shop keeper and gave us a special guide they made to their favorite stuff to do in SF. Can’t wait to come back and visit next time I’m in town!

They only sell the raddest stuff.

cute stuff, kind of pricey

What an amazing store that I’d never seen before. My friends and I attended an herb lecture the other evening, held in this charming space. Lots of great candles, lotions, clothes for both men and women, blankets, dishes, jewelry, etc. etc. to choose from. Definitely need to swing by here again to browse for more fun items!

Another stop in Misison boutique day.
By the looks of pictures on Unilocal and from the impression I got from standing outside the store, I thought Gravel & Gold would be one of my favorites.
Not so.
There isn’t a lot of «stuff» to be bought. It felt more like an eclectic hipster showroom than a store. And like another reviewer said, there was only one rack of clothes and they were all too «gardener-​mom like». In that sense, women’s clothing category isn’t really accurate here. I felt like it’s more of a overall lifestyle, the alternative anthropology kind of place.
Maybe a little too cool for school for me. Also, it’s a pretty pricy place.

SUCH a cute, clean and organized store. loved all of the items they carry. it’s pricey but what aesthetics! the fragrances smell really good too

Well curated shop with a mellow vibe.

I love this place! They have a fine selection of random items, from wabi-​sabi style cups, to cozy woolen blankets and these awesome striped tee-​shirts that are super soft and only cost $ 25. The staff may seem aloof at first, but they’re definitely not, they just don’t do the hard sell. The love and wear their own products and never hesitate to lift up their sweater or roll up their pants to show you. They also have some interesting gift items like pickled cauliflower, jewelry made out of old fishing lures (cool, I swear!) and furry mukluk house slippers. They sell shirts and bags with boobs (of all shapes and sized, based on people they actually know!) printed all over them too, how awesome is that?
Minus one star for the no returns/​exchanges policy. Some items are also extremely expensive, but they are handmade and beautiful, so that wouldn’t be a reason to remove a star in my opinion. They do have items to suit any budget.
Always a great place to find a cute pair of alpaca hiking socks or pick up a gift for a friend.

They carry Fjallraven back packs! They are the exact same price as online without the shipping cost from Sweden. If I had the money I’d pretty much buy out the store. Oh and the locally made clothes are amazing!

One star for quality of products, one star for selection. Any decent boutique should have a good selection of quality products. What separates these types of shops is customer service, which is worth three stars. Unfortunately, this place gets 0 out of 3 for customer service. The shop guy was barely responsive to my questions about some mugs and plates I was interested in purchasing. It seemed a monumental effort to get a nod, grunt, or, oh, the effort, a monosyllabic answer. This while he kept wandering away to straighten piles rather than paying attention to a purchasing customer. There were not a lot of other people in the store either.
Then, he mentions a 25% off sale that ended the day BEFORE I came in on Labor Day. I won’t rant on ending a sale before Labor Day, but I asked if he could extend the 25% off considering I was spending $ 300+. I even made it clear that I would buy more items with the extra savings, so they would have made the same amount either way. «No.» I asked if the owners were in the shop so I could ask them. «No.» Will I be going back here again? In a word, «No.»

i love you. you never leave me empty handed. all that vintage jewelry brings joy to my body, cookware that is so clever, a small array of rare books that make GREAT GIFTS. a small boutique of love and beauty. i love you.
a smidgen expensive, wish i could buy everything. i buy one unique item a month, sometimes more…

my goal in life has just become to make enough money that I can buy one of everything in this store.
fine, I’m slightly exaggerating, BUT I will say that this may be my new favorite SF boutique. and definitely my favorite shop in the mission. from the carefully selected woodsy incense menagerie to the fjallraven backpacks and saint james stripey tunics. I was instantly ready to drop some serious dough here. if I had said serious dough to be dropped.
find me here next pay day.

Lived in a typical hippie commune in this city throughout the 1970’s. The store is like a museum for all the stuff we wore, lived with, slept under, ate off, read. Kinda like déjà vu! but with 2011 price tags.
Advice to proprietors: say hello to ALL people who come in, even it they don’t fit into your «model» customer mold. Try it, it will make a world of difference and it only takes a sincere smile and a kind word. Really. I felt I was intruding into a club that didn’t accept new members without a recommendation from someone else. Was it my grey hair? Oh, well. Also, try to find vintage copies of «The Whole Earth Catalogue» to sell in your store, it’s the bible of all hippie books.

I like it. If my supertailor/​denim specialist Holly hadn’t found a home here, I might not have made it in… but once I did, I found a lovely, nicely chosen array of cool books and zines for all types of DIY-​hearted folks, and even some affordable clothes and stylish trinkets for the fellows (not just ladies).
I go in to get denim help from Holly, and leave with a little something extra for my apartment. I like it.

I like the odd items here… the hollow, dripless candles made in France, the intoxicating oil fragrances from Oregon, the locally handmade wooden chairs that convert into step-​ladders. Best of all, I love the Dori Midnight products, and hope to take one of her workshops here someday.
I appreciate the interactive playfulness here. One rainy evening I attended a dinner event where they served homemade noodle soup and everyone sat around the big wooden table. I’ve seen fresh baked bread for sale here, and lounging on the big window seat cushions is encouraged. One of the owners bartered with my friend a pocket knife in exchange for a promised sandwich (which he hasn’t yet delivered)!
This is a place for chance and magic. A place to linger and discover surprises.

I don’t get this place.
There was one rack of vintage-​esque clothes. The rest of the store was nearly completely filled with a pretty awesome looking table with a smattering of wares for sale. I’m not sure how they pay the rent.
I don’t think I’d go back again.

super cute store.
just eclectic enough to be interesting; not eclectic enough to be weird & unwearable.
i bought a great bright yellow leather messenger bag from them a few weeks ago. had my usual bout of buyers remorse, but now i’m really glad i got it. my esthetician, kim of skinsalvations, is upstairs so i make a point of stopping by this little store whenever i see kim.

I really couldn’t love this tiny shop more – every time I walk in, I find something that makes me look over my shoulder to make sure I don’t have to fight someone else off for it. It’s the perfect place to find an unusual gift for someone or, say, yourself…
I love the mix of perfectly chosen antiques and vintage clothes, and great stuff by local designers, some of it commissioned by the owners. These ladies have great, great, great taste.

Couldn’t be a nicer or more welcoming space, and they have something at every price point, so you can walk out with an insane one-​of-​a-​kind rocker leather jacket, cosy boots, a pillow made from vintage print, antique jewelery, a flowing dress, a stripy shirt… You can tell these women love what they are doing, really appreciate quality craftsmanship and relish filling this tiny shop up as though it were a treasure chest you’d found…