Instant Insights Lab

What a great place to do some market research! I was referred by a friend as opposed to from the street like some of the other reviews here, and glad I did it! Why not make some extra cash giving your opinions? There is no right or wrong answer! I do a lot of studies with Fieldwork here in SF as well and Instant Insights Lab is just as great! I was even 15 minutes late to the study feeling absolutely horrible, but they still let me in! Thank you! Cant wait to help out with more in the future!

incredible experience — fun, supportive team and i learned a lot.

I was traveling through the beautiful union square on vacation visiting my girl friend, when I was asked if I would like to participate in a study. Generally people are pushy and urge you do these things so much that it’s a turn off, but the guy that approached me was very nice and informational. I thought what the heck and gave it a try, and it was a very interesting experience. They asked me a series of questions and had me elaborate on a few and at the end paid me for it. It was great I’d definitely do it again.

The experience was super professional and their office was inviting and well placed in the heart of SF. Staff was super friendly and not pushy. I’d be delighted to give my opinions in the future.

Have you ever been greeted on the street while walking through downtown San Francisco? Of course you have! I was greeted by Matt who was not forcing himself to ask if I’d like to earn some money for participating in a focus group. There’s 1 star. I’ve heard of the general idea of focus groups before & became intrigued as to how it worked since a lot of major companies rely on focus groups to further their brand’s reach.
Anyway, I had minutes to spare on my way to work so I figured I could answer his pre-​qualifying questions about the city I live in, contact information, age group, etc. then be on my way. Simple questions to potentially earn a couple more bucks, right?
A few hours later while grabbing some grub with a friend, I received a call regarding my participation in the focus group & at first I thought I might not be able to participate because the date & time wasn’t completely working with my schedule but after a few moments on hold, they completely worked around my schedule so I could participate. There goes 2 more stars!
Now, it’s about a 5 minute walk from the Powell St. BART station (it’s pretty much a block from the awesome cable cars) so it’s easy to get to. I did get a little confused trying to find it because the entrance is a little small but it was right next to the MAC store (you know, that huge makeup brand) & luckily they also had a table out front with some of their associates so again, easy to spot. Immediately, they knew that I was a participant for the study. You go up the elevator & once you step out, you’re immediately greeted. There goes 1 more star. That’s 4 if you’ve been counting.
We were lead into what I’d like to call a staging room where they took a few minutes to explain how we’d be participating & received place cards with our names on them. The purpose we had been there for was eyewear & to evaluate a specific company’s advertisements & overall target. Extremely easy. We were then lead to what I then call the research room where we sat around a table with our place cards. We were given pictures to look at & statements to read then discussed what we believed their relevance or irrelevance was to the company’s target. We spent about 45 minutes in that room but it only felt like 5 minutes. It was a fun way to contribute my thoughts which could potentially help that company’s marketing & outreach plus earn a few easy bucks. Which gives them their final star.
So yes, this is a a 5-​star company from beginning to the end. They are very open & straight-​forward with you. They’re easy to get to. They’re so friendly & very helpful. Plus, you have fun & get some easy money for your opinions. I highly recommend giving them a shot. Good job, IIL!

We had fun just watching and rating different types of commercials. I would inordinately like to try to come in and provide more feedback, very professional and friendly environment. PS: I hope I get the 100 $ gift card :)

I love this place! very good access from Bart! I never had issues with communication. Also the focus group studies they have are something in actually interested in! Good company all around!

This place is legit. Of course they ask you a bunch of questions prior to you meeting and payment. The have to ensure you’re a right fit for the study at hand. Time is money people. Hopefully you get picked because it’s sure easy to have an opinion. I’d come here every week of I could.

I went in for an electronics study and right away, the staff showed great hospitality. I felt the focus group I partook in was very engaging and informative. Definitely would do more studies in the future!

A wonderful boutique Market Research facility downtown in the heart of San Francisco! The office is lovely and they’ve got a great space convenient to public transportation and shopping. The team has always taken great care of me and I’ve enjoyed participating in their studies.

Did some market research here in DT SF — They’re great with customer service, and the process was extremely simple. This is a great team who’s always friendly and professional. You can tell they care about what they do. Thanks or the fun (and interesting) times, I’m happy to help any time.

Do not trust this company nor give any answers during initial phone conversation. I was invited to come in for a focus group for compensation and I agreed. The rep proceeded to ask me questions, I answered. Then I was told I would receive an email confirmation providing the date, time and location of the focus group, It never came. I called numerous times the day of the focus group and the phone was never answered.
Really felt like they got what they wanted during the initial conversation and then pulled back the opportunity for compensation.
DO NOT TRUST THIS COMPANY AND GIVE ANY ANSWERS WITHOUT PAYMENT FIRST! Learning experience for me that’s for sure.

Love this place alwaya coming with the interesting surveys and the payments are always worth the time spent. The new people I meet are always nice and friendly and very different from my normal social circles. Cant wait to do it again!

I came in for a focus group and had the most pleasant experience. It’s really a fantastic location in a great office and they offer cash for doing surveys. Very pleasant staff — I highly recommend using them if you have a chance!

I was invited for a survey and was instantly greeted by kind workers who guided me to a room where snacks and water waited. The survey was an hour and everyone acted so sweetly afterwards and even invited me to another survey where I earned more cash. Great place and great people.

First of all, the location works great for me. It’s also easy to locate regardless of where you’re coming from. I had a great time doing a research project with them and everything went as promised. We were giving snacks and the meeting started and ended promptly and we were all paid as soon as it was over. Everyone we encountered was pleasant and all the terms were laid out on the table. I’ll definitely be going back first chance I get.

Great location, great customer service and awesome snacks! I hope to join another group. They were so easy to work with and super flexible. No issues at all, highly recommend!

Terrible customer service. Falsified the promises for compensation and length of time.
Caller # 1: We’ll pay you $ 120 for a 90 minute phone survey on your experiences with transit companies in the city.
Naturally I agreed because this seemed like a good deal. Not once did the caller specify that the survey was actually in person nor that there would be a 20 minute screening on the call which he began without really asking if it was a good time or not. I told him to please call back, when another person called to tell me the survey was actually in person after she spent 20 minutes on the phone asking me questions.
Caller # 2: You must come in person and we have 4 time slots available for you.
I pick a time slot, because now I’ve invested time and want to get paid.
Caller # 3: I’m sorry that time no longer works and we’ll be unable to accommodate or compensate you for your time spent. We’ll call you back if something opens up.
So that just happened. No apologies or we can compensate for the time spent where I’ve already answered a lot of questions for them. My theory is that’s all they wanted and once they got it, they pulled out of the promise of compensation. My bad for trusting an unprofessional company like this and for LYFT for choosing them to conduct a study for them.

They’ve always been cool working around my messed up schedule, the staff is ubër friendly. I’ve been in 3 panels so far and it’s been awesome. The manner they approach people on the streets is quite refreshing too, they ask politely for a moment of your time and if they can ask a quick question. It doesn’t feel uneasy as most commonly used tactics, they meet you halfway and some cases can relate to you. I hope to do some more work with them, it’s always fun and educational at the same time if you decide to ask extra questions after the panel.

This company deserves 5 stars (and more if it was optional)! I got paid a good amount of money just to express my opinions (sorry can’t explain details). The staff was very friendly and I enjoyed my time with them. Looking forward to participate again soon! Thank You!