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Specialties
PLÄJ, a new innovative concept from Swedish born Owner/Chef Roberth Sundell where California fare and Scandinavian flavors become one. PLÄJ is a celebration of local and seasonal ingredients inspired by the rustic flavors and simple elegance of Scandinavian cusine. PLÄJ embodies the soul of Scandinavia, the place to share the experience of new flavors, great wine, Scandinavian beer, and cocktails.
History
Established in 2012.
PLÄJ has been listed as a Top 100 Bay Area Restaurant 2013 and 2014 by The San Francisco Chronicle as well as received a double «Fork and Spoon» recommendation by Michelin Guide 2013, and TripAdvisor Certificate of Excellence 2013 and 2014.
Meet the Business Owner
Roberth S.
Business Owner
Born in Stockholm, Roberth’s culinary family history goes back two generations. He grew up enjoying the culinary traditions of Sweden. His subsequent career in culinary arts has taken him from Sweden to Britain to the U.S. Roberth began cooking professionally at the National Museum of Stockholm under Master Chef Orjan Klein from Restaurant KB, the first in Stockholm to receive a Michelin star. While at the museum he enjoyed unique opportunities to cook for the Swedish royal family and for a Nobel Peace Prize dinner. In Britain he worked as Chef de Partie at Bailey’s, one of London’s oldest hotels. During his tenure, he cooked for Prince Charles at Wimbledon Club. Upon moving to the U.S., Roberth worked as an Executive Chef for Noble House, in Los Angeles as Chef de Cuisine under Guy Gabrielle and Remi Lamoue at Café Pierre in Manhattan Beach. In 2012 he opened his own restaurant, PLÄJ, the only fine dining Scandinavian restaurant in San Francisco.