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Specialties
Propeller exists to help you make your home yours — not page 7 of some chain store’s catalog. We think that the propeller’s 19th century symmetry and fluid lines make it perhaps the first example of timeless modern design. It’s also a perfect example of form following function — it moves things forward. In our own humble way, we seek to do the same thing. By focusing on emerging and independent North American designers and manufacturers — people with a stake in your happiness. — And we hope to be speaking to folks who enjoy owning something of good design, that has a good story, and isn’t in everyone else’s home already. Because that’s the point, isn’t it?
History
Established in 2002.
Propeller got started 11 years ago with the lofty goal of turning discerning San Franciscans on to furniture & design that they hadn’t already seen in a million other furniture & design stores. And in doing that we’d be able to help our customers — people like you — to create their homes to reflect their likes, their pleasures & their comforts which then means they’d be supporting cool & emerging young designers who are working & designing pieces now, not 50 years ago. That’s why we like to say, «Modern Starts Now». And it starts with you.