Indie Free Spirited Clothing

one of my new favorite stores in santa cruz. i guess they recently moved to the west side from… somewhere else and i am so glad they did. now whenever i’m anywhere near the area (which between sabieng, vallarta, yogurt delite, and westside video, i just so happen to be), i have to peek inside. the owner is pretty much always the one behind the counter and she’s put a lot of love into the look and the quality of the items she sells at her shop. and it is cheaaaaaaap. way better deal than going to crossroads. here you will get good deals on beautiful unique clothing. beautiful jewelry, and pretty little home items as well. indie really just makes me happy :)

I was looking for something for my neice and a friend suggested
. They have such unique and cool items that I couldn’t decide so I bought a bunch of items for my neice.
If you are looking for something unique try their website. I haven’t visited their store yet but next time I’m up in Santa Cruz I will definitely make time to stop by and shop.
Shipping was easy, they took Paypal, and even informed me that there was going to be a slight delay in shipping. The items arrived well packed and wonderful.
If I could give 6 stars, I would.

What an adorable little store! Such a great mix of cool and hip clothing by top designers and also unknowns. In this economy, a once around store is exactly what’s needed to change up your wardrobe without breaking the bank. The owner and her daughter are simply fantastic and let you browse as long as you want with no pressure. There is new stock often and I always leave with something cute!

I live the down the street from this place. I usually walk along East Cliff and loop around Portola on my evening walks, and noticed this place was finally inhabited with a cute display in the window. A boutique! I peered my nose through the window, admiring the pretty clothes on the mannequin and peered at the price tags thinking this place would have «boutique prices». To my delight, the cardigan was only $ 10, and hurried in the next day to grab it. This place is great for unique tops, and hip, young summer dresses, and cardigans. It is a tiny shop, but I like it this way, you can thumb through everything in an hour, and it is very cute!
They are cash only, with limited hours usually closing around 5 p.m. Oh, and they take checks.
Their inventory consists of jeans, skirts, all kind of tops, cardigans, dresses, shoes, and really great accessories. This place is mom and daughter owned, so I always feel good walking out of this place knowing I helped a mom-​and-​daughter business, love it!