Ashby Confections

Specialties

The Ashby Confections Chocolate Shoppe specializes in handmade artisan chocolates and other treats. We make a variety of truffles, caramels, marshmallows, pâté de fruits, hot chocolate and more. We use exclusively organic dairy products and many other fresh, local, organic ingredients such as Meyer lemons, lavender flowers, strawberries and watermelon. Some of the chocolate that we use is organic and some isn’t, but it is all very high quality. Quality is extremely important and we take it very seriously.

History

Established in 2004.

Jennifer Ashby has been passionate about making delicious sweets since she learned to read, at age 4. She started Ashby Confections is 2004 after completing the Baking and Pastry Arts program at The Culinary Institute of America Greystone. Following graduation she immediately began making chocolates. With such positive feedback, she decided to start a business. For many years she rented space in a bakery kitchen and worked on developing a line of wholesale products for specialty grocery stores, while keeping a display case stocked in the bakery where people could purchase her chocolates. In 2013 it was time to get her own kitchen with a retail storefront. Jennifer is very excited to be a part of the Scotts Valley community and looks forward to meeting many new smiling faces at the Ashby Confections Chocolate Shoppe.

Meet the Business Owner

Jennifer A.

Business Owner

Getting to open this kitchen and store is a dream come true. I come from a family of independent, self-​employed people and I am just so grateful to have the opportunity to be self-​employed as well. Being a chocolatier is incredibly rewarding to me. It is a bit magical… and I get to make people smile all day long. A big heartfelt thank you goes out to every person who has helped me get to this point, and to every person from here on out who helps make it possible for me to have this job that I love.