Stitch & Feather

Love this store! Great clothes and accessories for very reasonable prices. The staff is always attentive and friendly. The brands they carry vary I think but I’ve gotten free people, the beach people and so many other great ones. Best shop in Seal Beach for sure.

Love this boutique!
It’s one of the larger boutiques on Main St. in Seal Beach and the ambiance is so open and inviting. Like others have mentioned, it’s a combination of Free People meets Anthropologie. Before those names scare you away because of the high prices typically associated with them, let me be the first to say…
For a boutique, prices are not only fair, but cheap in my opinion. Stitch & Feather carries the trendiest and cutest dresses/​tops/​bottoms of whatever season we are in, and the price tags are never intimidating. I’ve even done my research and looked online for some of the pieces I fell in love with here to see if I could find for cheaper. Believe me, they don’t jack up the prices or rip you off here. So rest assured, whatever you’re buying is at market value.
Or… it might be even lower. You heard me. It might be even lower in this store than what you would find online. I found some cute bangles with real gemstones in the store and thought, geez $ 40 is way too much for a bracelet, I’m positive I’ll find it for cheaper on Etsy. Went on Etsy and, sure enough, the same bracelet with real gold detailing and gemstones was $ 58.
ALSO, LADIES, ATTENTION: They sell authentic QUAY sunglasses here. Yes, Quay sunglasses which are only accessible online shipped from Australia. HERE. In the flesh. So you can try them on before purchasing. All Quay glasses online are typically $ 50 + shipping. Here in the store, Quay glasses are $ 45 a pair.
…BLESS YOU, STITCH & FEATHER.
On top of beautiful clothes and delicate accessories, they have the most delightful fragrance and bath products, and even a cards section with quirky birthday/​i love you/​just because cards.
Staff is stylish yet approachable and friendly. I’ve always been asked how I was doing and if I needed any assistance.

Cutest clothes ever along with the cutest store layout and décor. Everyone is super helpful and friendly and the owner is soo sweet! Def my favorite store!

I absolutely LOVE this place. This boutique totally pulls me in with the window displays and awesome style. Once I’m in, I can guarantee I will be spending money. The merchandise is AMAZING, staff is friendly and the prices are great! I love the fact that they carry brands like Free People but also carry brands that are not expensive. Everything I have purchased I have worn and received so many compliments on. This is the best women’s boutique on Main Street!

I fell in LVE with this boutique. Only two Stitch & Feather locations, this one at Seal Beach was a breath of fresh air! Staff were approachable and cool. The selection was insane, literally wanted to grab everything I could and run! I’m not from the area and thankful they have an online store. The shoe and bag selection on its own would have kept me there for hours!

Beautiful store, cute clothes, and the prices are totally reasonable. I love the staff too, everyone is so sweet without being obnoxious.

Dropped by Stitch & Feather after realizing my daughter only brought a suit and tshirt to the beach. We walked into the beautiful shop and were treated with a friendly hello. My daughter is 11 and shy and challenging to shop with so I was stressing we wouldn’t make our dinner date in time. To the rescue came the staff, asking what we are looking for, and even brought items from a fresh shipment. Yayee for my children being clothed!
While she was trying on I happily took in the layout and merchandise. Wow! Needless to say, I purchased an item from the clothing, home and gift section. For «real» this place can satisfy the emergency or looking for the perfect piece. Thanks! I’m going back for the to-​die shoes. I really want to see a handbag that is inbetween the weekender and the saddlebag for us moms, though!

I LOVE S&F! Their clothing is fun, affordable and unique. They obviously put great thought into the lines they buy. Their staff is friendly and helpful. If I lived in the area, S&F would be my go-​to shop for wardrobe. As it is, I look forward to the next time I visit Southern California as Seal Beach and Stitch & Feather are on my must-​see list.

The store was really neat. My wife loved all the clothes and the staff was extremely helpful

Love this place! They have super cute things at reasonable prices and a good balance of basic items and fun outfits! The sales staff is nice and friendly and I love checking in on what they have in the shop! Wish they would insta more so I knew when they had new stuff in!

I go to school in Arizona & every time I’m back in California I always have to stop at this store! I’ve been going to this store since it first opened in Seal Beach and the clothes and service have always been great. It’s my favorite because there’s something for every generation, my grandma & I ended up buying the same exact shirt. Sam is a complete sweetheart and all the employees have always been helpful when I’m coming to buy gifts especially.

A definitive California beach boutique. Everything in it looked like it was suitable for wearing at Coachella. Tons of flowy fabrics with a boho-​chic feel. The nice thing about the store is that everything we looked at was priced pretty reasonably. The only downside were the employees. They weren’t very friendly, and when my friend and I were checking out, were downright rude. When the woman was done swiping my friend’s card, she limply held out her hand to return it while not even looking at her. She did thank us after the transactions, but it really wasn’t genuine. Disingenuous service aside, this is a neat store with decently priced bohemian-​wear.

Free People and Anthropologie unite in this amazing beautiful shop. I am so upset we dont have a Stitch and Feather in Vegas. I went a little crazy with shopping here. I cannot believe all of the affordable prices! Every item screams boho chic and looks as amazing on as it does on the rack. This is truly one of the best shops I have ever been too, I cannot wait for their online shop!

I have been into the new location TWICE this week, the new spot is amazing and absolutely stunning décor-​wise. Everything is so new and boho and you just get the best vibes when you step inside, they have so much more merchandise now also, which is awesome for me, and for them, cause I’ll be buying it all! Claire was there both days that I went in, and she picked some adorable stuff that I ended up buying over things I even picked for myself! And she even remembered my name when I came back. Such a sweetheart! Shop Stitch&Feather!!!

Lovely boutique on Main Street. I absolutely love the new location, it has a wonderful bohemian vibe and positive upbeat employees who are very helpful. It always has new merchandise with the most up to date styles. I only shop at stores that greet me upon walking in and they have yet to disappoint. This shop is a must when in Seal Beach

I have to preface that I am simply reviewing all of my experiences here, but my most recent one in particular. I have read on here and heard from multiple people I know, including my mom, that they are less than impressed with the customer service. My mom has experienced rude staff and girls that don’t really attention to the shopper if they don’t think you’re going to buy anything. However, I have always has good experiences here. I’m not a shopper that needs to be fawned over and asked to start a room, etc., so if someone doesn’t pay extra attention to me, I don’t notice. But, when I do make my purchases the girls have always been nice and recognize me and make small talk, and that’s all I look for in a pleasant shopping experience.
Last night, I rushed in there before closing to try and find something that I could wear this weekend, knowing full well I had no idea what I was looking for. I knew that they were 15 minutes away from closing and I acknowledged that to the girl working and that I wouldn’t keep her over. She never made me feel rushed. If anything, she would call me back over to racks I already looked at and made suggestions. She took a genuine interested in my weekend plans and gave input on outfits that might fit the occasion. I tried on some options quickly, she checked me out and I made it out 3 minutes before they closed. I went across the street to pick up a bite to eat, and 30 minutes later, I realized I didn’t have my keys. Frantic, I ran back to the store, thinking I might have left them in the dressing room. Sure enough, the girl greeted me with my keys, not at all visibly upset that she had to stay and wait for me to come back to get them. I was so grateful! She didn’t need to stay and wait for me, but she did! I appreciate that very much! I really like that this store has elevated the shopping experience on Main Street while still keeping the integrity and quaint-​ness of this small town.

They have lots of Bohemian type clothing. I am seeing more of this style around Main Street lately. It’s very cute and comfortable. Reminds me of hippie days. What goes around comes around. Anyway, they have some really cute outfits. I looked in from the street and said to myself «festival clothing». Coachella is coming up and they have a selection of cool looking gear to wear. The inner hippie look lives on. Stitch & Feather is not cheap, but it is a unique store and blends in with the atmosphere of Main Street Seal Beach. Truly.

I had Stitch and Feather bookmarked for quite awhile, so when I got out of a corporate training early in Seal Beach I decided to go find it!
Oh my Gawash, can I tell you that I finally felt a «homey» little beach vibe when traversing down Main Street Seal Beach… that downtown area is so quaint and special!
S&F has a variety of boho type offerings, all very reasonably priced, IMO. When you can locate a cute fringed suede jacket for under $ 100 you know you’ve found a winner.
I’m not sure why other Unilocalers complained about customer service. The ladies on duty were sweet and conversational the entire time I was in the shop. *shrug*
Very cute stuff at decent prices, I didn’t find something this time but they have really great offerings and I look forward to coming back!

I have to admit, they have really nice clothing to sell but as far as their customer service goes, not so much! I visited Seal Beach with my boyfriend two weeks ago and decided to check out the shops on Main Street. I stopped in Stitch and Feather and was really turned off by the staff. There was no greeting upon my arrival, during and after. I was eyeing one of the tunics/​dresses in their display window. The girl at the cashier looked at me and proceeded to have more of a conversation with her friend than acknowledging me. You could’ve gotten a large sum of sale but I will take my money elsewhere.
I found it rude but proceeded to check out their merchandise in the store. I didn’t stay long enough. No «can I help you;» no hello, no goodbye, nada. So this one star is well deserved.
Whoever owns this store should really chime in with their retail staff about their manners and customer service. Doubt I’ll be coming back.

What can I say? This store is fabulous!
First, very cute clothes, who ever picks the clothes for this place has a keen eye. Second, very reasonably prices for the quality of clothing. I got a shirt and beautiful dress for right around $ 60. Also, very helpful employees. I talked with Amy and she helped me find everything I needed. She’s so sweet! I will definitely be back soon!