ProActive Content

Specialties

Web and print copywriting and consulting, which includes:

1) Email marketing — autoresponders, thank you emails, lead-​gen

2) ProActive Diagnosis — a website auditing report with recommendations and action steps for how you can improve the performance, usability, and clarity of your site

3) Nonprofit marketing and fundraising — events, campaigns, web and print fundraising

4) SEO-​infused copywriting for all web pages — We only use whitehat (ethical) methods

5) Basic SEO Upgrade and Tutorial

6) Sales pages — web

7) Sales and fundraising letters — print

8) Direct response advertising

9) Case studies

Analyze. Strategize. Create. Evaluate.

History

Established in 2013.

Owner Dan Magill worked as a high school teacher for many years. Always writing on the side, he staked out a new direction to put his writing talents to work for the benefit of nonprofits and businesses.

After training through the AWAI copywriting program, ProActive Content began with a focus on direct response sales letters and nonprofit copywriting.

Since then, additional training and experience has broadened our services to include:

–Email copywriting

–SEO, basic and intermediate

–Website and content auditing

–Whole-​site re-​writing for small nonprofits and businesses

We now specialize in looking at whole website strategies and finding ways to improve content delivery, usability, persuasive copy, and SEO copywriting.

We have honed a 4-​step process that assures you of professional quality:

1) Ask

2) Understand

3) Recommend

4) Create

Meet the Business Owner

Dan M.

Business Owner

Graduated from Oregon State in Chemistry, B.S. and Science Education, M.S.

Worked as a teacher for 13+ years.

Wrote on the side the whole time, including being published in major newspapers. Other writing includes ebooks, screenplays, and nonfiction.

Now also an accomplished public speaker.

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