Beneath It All

Somerville, United States

5

7 reviews

Accepts Credit Cards

Contacts

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Telephone:
+1 908-722-3622
Website:
www.beneathitallbras.com
Address:
15 Division St, Somerville, NJ, 08876
Nearby public transportation stops & stations:
720 ftSomerville
1.2 miRaritan
Categories:
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Bussiness info

Accepts Credit Cards
Yes
Parking
Garage, Street
By Appointment Only
No

Today

Today –
Local time (Somerville) 11:00 AM Monday, June 23, 2025

Business hours

Monday –
Tuesday 10:00 am – 7:00 pm
Wednesday 10:00 am – 7:00 pm
Thursday 10:00 am – 7:00 pm
Friday 10:00 am – 8:00 pm
Saturday 10:00 am – 5:00 pm
Sunday –

Description

Specialties

Beneath It All is a contemporary lingerie boutique devoted to helping women find beautiful lingerie in a large range of sizes. Come see how we can bridge fashion and function without sacrifice.

Today we are proud to carry a variety of sizes and styles fit for all occasions. Whether you are looking for daily bras, push up bras, sports bras, strapless bras, bridal lingerie, panties, shape wear, chemises, baby dolls, camisoles, robes, PJ’s, or something more sexy, we have you covered! We have spent many hours scouring all the best intimate apparel lines available for our clients, and have selected only the best. We have a personal passion for bra fittings, and would love to show you how much better you feel when you start your day with a properly fitted foundation. You can get the support you need and still look amazing!

Come visit us and enjoy the bridge from your classic favorites, to gorgeous french lingerie, to local NYC designers.

History

Established in 2012.

Originally founded 20 years ago on Main Street of Somerville, NJ, Beneath It All has proudly served women of all shapes and sizes. Recently the store has been passed from one generation to the next and has returned the shop to its roots as a lingerie boutique.

Meet the Business Owner

Alison O.

Business Owner

I have a real passion for helping women look and feel their best, one bra fitting at a time.

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7 reviews of Beneath It All

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Place rating: 5
Neshanic Station, NJ
I came here on a whim because I had walked by it a thousand times and just happened to be early for a class across the street. I’m so glad I did — the owner, Allison is phenomenal. She is a natural at making you feel comfortable and finding your perfect style and fit. The store is decorated nicely and they carry many of the same popular brands that I’ve seen in both Bloomingdales and anthropologie. The bonus of shopping here though is the expertise you get from Allison. She truly has a passion for what she does and it shows. This store is certainly worth a visit if you’re ready for an upgrade from Victoria’s Secret.
Place rating: 5
Fanwood, NJ
Finding a proper fitting bra for well endowed teen was an impossible task until we found this store and the owner Allison. She was incredibly patient and my daughter warmed to her quickly. We have returned and in a short time scored a strapless and regular bra as well as two great camisoles. She really knows her merchandise and the manufacturers that specialize in sizes you cannot find in regular stores. Smiles all around when we left!
Place rating: 5
Bridgewater, NJ
Found Beneath it All by accident and now I have 3 new fabulous-​fitting bras! Allison, the owner, was so helpful and encouraging. No hard sell and I’ll definitely be back.
Place rating: 5
Flemington, NJ
LOVE this place — small but accurate in what you would actually need to look fantastic! Highly recommend!
As a side note — 10 minutes before closing Alison was willing to wait for me to help fit me for a dress fitting I was having the following day! Not many people would care and she certainly did and made sure for weeks following that what I had was perfect for me! THANK YOU ALISON!!!
Place rating: 5
New Brunswick, NJ
I first discovered this boutique after finding out that they carried The Little Bra Company bras. I made an appointment with the store owner Allison to get a proper fitting and try some bras on. This shop is so lovely. It’s located on Division street near some great restaurants and in downtown Somerville. It’s very classy, elegant, but not uppity. I felt totally at home with Allison. She made me feel very comfortable and reminded me of my love for lingerie! Allison is easy going and professional. She carries many lingerie brands; my favorite being Eberjey. So gorgeous! I tried on two basic bras from LBC and they fit my petite frame perfectly! I even bought a gorgeous night slip from Eberjey. It is so comfy and dressy at the same time! Love, love, love.
There’s something for everyone here! You can even create a wish list so your significant other can surprise you with something lacy. Hint hint! It’s important to shop local. Take a break from Victoria’s Secret and head over to this gem of a shop. You’ll have a new appreciation for lingerie!
Place rating: 5
Belle Mead, NJ
This place was absolutely fantastic. I made an appointment online for a bra fitting, and the owner contacted me directly to confirm. After getting mis-​fit for bras numerous times at chain lingerie stores, I knew I wanted a professional to help me find the right fit. Allison was cheerful and helpful, and was there very much to help me look my best and not just get an easy sale. There were many expensive bras I tried on that she rejected because they didn’t fit correctly.
The store itself carries a lot of off-​sizes that most stores will never have – and in sexy, feminine, YOUNG styles! (Allison got the store from her great-​aunt, who catered more to an older clientele, and she was determined to bring new life to the store.) They also have lingerie sized by bra size, which is something I can rarely find. I did end up buying three bras from the store, at just a little more expensive than Victoria’s Secret bras, but these bras fit amazingly and I feel sexy and confident in them. I will definitely be coming back.
Place rating: 5
Somerville, NJ
Great little shop; I visited for the first time today and had a great experience. The owner, Allison, helped me find the perfect undergarment ensemble that’s flattering, sexy, and fell within my budget (which I told her of while she helped me look). She also made me aware I’ve been wearing the wrong bra size for years. I have every intention of going back to build my (currently nonexistent) collection of lingerie and cute, feminine sleepwear. Allison is very personable and helpful, and her inventory is fantastic.