Pinocchio’s

Specialties

We specialize in quality oven baked sandwiches, salads, pastas, and homemade sauces in a relaxed atmosphere.

History

Established in 1939.

Pinocchio’s started its life in Los Angeles as a fish market begun by my great grandparents. It transformed into an Italian deli and in 1959 under ownership of my grandparents the first sitdown restaurant was born. They added a couple more stores over the years then relocated to Sonora in 1975. My parents opened a restaurant in the early 80s in Merced. At that time we had 3 or 4 restaurants. Today, we have been in the Sonora plaza since 1997 and have 4 Pinocchio’s restaurant within the family. My dad’s cousin, John, has two stores Reno and Sparks, NV and my cousins Gino and AJ, have one in Merced, CA. My wife and I run the Sonora store which makes me the fourth generation of my family to own a restaurant. Stop by any of the restaurants and experience a taste of our family.

Thank you, Ricky and Krisi Pinocchio.