It’s a decent local gun store with a fair selection of handguns. They don’t always have the best price for the area, but they’re not the most expensive either. As the name suggests, the store tries to attract female customers. To this end they seem to concentrate on personal defense handguns and ammo. If you’re new and not entirely comfortable with carrying full size guns shooting military calibers and up, the store has a lot of small pocket pistols in the recently popular and softer .380ACP, in various colors. Naturally they also have a good selection of defense ammo in stock for that caliber. The owner has a cute and active orange tabby tomcat(named Ruger, appropriately) that loves to roam the store, jump onto the top shelves, and sneak into the glass display cases any chance he gets. I might be biased because I love cats, I find it entertaining.