Dynamic Earth

Specialties

There is an overwhelming need within all of us to experience new things. To immerse ourselves in new experience and find ourselves and soul a bit better because of it. We find that being outside, and immersed in the natural world is a way of doing that. In many ways, nature is a playground for man and not nearly a template for industry and further development. Many people find it hard to achieve this immersion in nature due to a lack of knowledge, direction, or supplies. We exist to fill this void. We exist to facilitate your immersion in the outdoors, and to make sure that you come back a happier person because of it.

Our specialty is outdoor gear, but we also carry a range of sustainably minded apparel for the active lifestyle. From Rock Climbing to Commuting in the rain, we’ve got you Geared for Life.

History

Established in 2002.

Dynamic Earth Equipment Co. officially opened for business in 2002. As a locally owned, specialty outdoor retailer, the company quickly gained the attention of outdoor enthusiasts across the Midwest. Founder and owner, Matt O’Reilly had a simple but different approach to the way Midwestern outdoor stores did business. Typically, local purveyors of premium outdoor products principally relied on the sale of lifestyle clothing with gear as a secondary mean of income. The different approach implemented by the founder entailed focusing on the gear itself and utilizing a knowledgeable and experienced sales staff to create custom tailored systems for each customer’s individual needs. The sale of lifestyle is important but a secondary focus of Dynamic Earth none the less.

In 2005, Dynamic Earth made a commitment to furthering the sustainability of our environment. Always remember that it is the environment that provides our playground. We realize that no one person can act in manners

Meet the Manager

Matt L.

Manager

From the age of 5, Matt had a pension for the outdoors. Participating with a Boy Scout Troop in Springfield, Missouri that focused on camping and outdoor skills, he began to hone his craft. This is also where his education on gear and systems began. After one long weekend of camping in strong Ozarks storms with subpar gear, it was realized by his father that they needed better gear to stay comfortable and safe. They began to use quality gear which fed his love of the outdoors. Shortly after turning 14, Matt received his Eagle Scout and left the Scouting Program to pursue more focused outdoor adventures. Climbing rocks and riding bicycles became his passion.

In 1993, he began to work at a local bicycle shop in Springfield, MO where he learned how to repair bicycles, evaluate product, and outfit those who visited the store. Daily rides and weekend adventures would ensue as mountain biking began to direct his recreational activities. Soon he would be racing on the regional ci