Serenity Blue

Wife found a pair of earrings she wanted to purchase but one of the backs was broken. When she asked the sales associated if she could replace the generic back, she stated that she could not take a back from another pair.
This associate had the personality of a brick with no concept of customer service.
The streets were packed but we were the only customers in the store. I wonder why?

This is the cutest nautically-​themed shop! Lots of great jewelry, accessories, art prints, soaps, cards and more. They are arranged by color and theme, which I love. Most everything is very affordable. They also play great music in the store!

Very happy to have found this shop. The store is quite large and the many items are well displayed. I was impressed by the number of pieces available and the selection in different price points. The sales lady was very helpful and I found the perfect Christmas gift for my mother.

Stumbled across the absolutely adorable little shop last time I was on St. George Street in St. Augustine. I even had to add it to Unilocal and I made sure to take plenty of photos.
The lady running the shop was just so very sweet and friendly. She was also very helpful with the questions I had about their jewelry.
The name of the shop is perfect. The shop itself exudes serenity. If you have a beach theme in your home or perhaps a particular room in your home with a beach theme, then this is the place for you. Tons of cute little signs with beachy (Is «beachy» a word? Probably not. Oh well, I just made it one. LOL) says on them, shell items, starfish, etc.
They also have tons of sterling silver jewelry. I love sterling silver earrings and I am always just overjoyed when I find a shop that sells them at really great prices. The sterling here is extremely affordable and they have so many great pieces.
LOVE this store! Hubby immediately said, «Uh-​oh» when we walked in. LOL He knows me too well! I’m sure this will be a regular stop for me every time I’m on St. George Street in the future!