This is one of my favorite boutiques in all of Oklahoma. While it is on the pricey side, which is why I mostly window-shopped during my time as a poor college student at OSU, now as an alumni I love to come in on football weekends and pick up some cute orange gear as well as browse the excellent NorthFace selection that is frequently carried in smaller sizes than other shops. The main reason for my 5-star rating is due to the level of service that I received with my latest purchase. During the coldest Bedlam game I have ever experienced, I stopped in looking for the warmest coat I could find. I found a great(and not cheap) puffy NorthFace jacket that I purchased and carried with me until the game started. Unfortunately when I put it on, I noticed several small slits at the bottom of the jacket where the stuffing was coming out. At the end of the game, we brought the jacket back and they offered to personally take the jacket to their NorthFace rep in Dallas to be either repaired or replaced under the NorthFace warranty. Unfortunately after inspection, the NorthFace rep could not help as it was apparently a burn and not a tear(which I am sure I did at some point when walking through numerous tailgates with heaters blazing). Nonetheless, the store manager offered to have it repaired at their tailor at no cost to me, and even had it shipped to my house in Tulsa! I greatly appreciated the level of service that I often do not experience at other retailers these days and plan to continue shopping at The Wooden Nickel in the future.