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Specialties
We are Traverse City’s première bicycle sales, repairs and rentals shop. We specialize in high-end road and mountain bikes. We are also the go-to shop in the state for fat bikes.
History
Established in 2011.
We started out in a garage, with one bike stand and a baby’s playpen taking up half of the floor space. Today, Ec includes a full repair and service area, a Guru Fit System and an entire coffee bar!
Meet the Business Owner
Jason L.
Business Owner
Jason Lowetz is a former professional road cyclist that moved back to Michigan after spending a few years living and racing in Southern California. Jason opened Einstein Cycles in his garage, and in just a few short years has built Ec into one of the coolest, hippest and most supportive bike shops in the Midwest.