Murdick’s Doug Fudge

This is a totally decent, very traditional fudge shop. Absolutely no frills– the inside has one purpose and that is to get fudge to the customers (it’s downright ugly) and definitely don’t come expecting dark chocolate or caramel and sea salt or pretty much any flavor besides the 6 – 8 ones they’ve always had. If they told me their relatives opened the shop 200 years ago and they haven’t changed 1 single thing since, I’d believe it.
As for the fudge, it’s fine. Very sugary. Don’t get me wrong, I definitely liked it, but it’s nothing special at all. I asked to try the new sugar-​free chocolate walnut flavor, and it just wasn’t good. That’s coming from somebody who is more than happy to sacrfice a bit on flavor/​texture/​etc for something slightly less fattening or more healthy. You’d be better off either just eating less of the real stuff or none of it at all.
I went home with the chocolate cherry and the peanut butter. The chocolate cherry would have been a lot more delicious if it was 70+% cocoa (this one is a very light milk chocolate) and the peanut butter flavor was much tastier when I spread a thin layer of my own PB on it.
My bf got the nuts thinking they would be hot. They weren’t, but they were still nice.

YUMMY! FUDGE!!!
Buy 3, get one free!!!
There’s about 7 different fudges. They also have nuts and some souvenirs.
Their pieces of fudge are huge… thats the only downfall. If you only wanted a little of this and a little of that… not gonna happen here.
You get a HUGE-​a** hunk… fat camp here I come.

One of two fudge retailers on Front St. in downtown Traverse City. They dedicate most of the store in the making of the fudge for the tourist. They still have enough fudge and other cherry creations available to purchase. The sweetness smell is overwhelming when you walk in the front doors. Free fudge samples on counter tops, and plenty of fudge flavours, but I didn’t see any ice cream — maybe it was to early in the season.
Friendly staff.
When went with vanilla pecan and chocolate walnut, for mother’s day.

The place could work on their interior a little bit, as well as their storefront. But the fudge is delicious. Try the chocolate cherry and vanilla chocolate chip!

Nice service and good fudge. There are also some unique cherry foods. You can see them making the fudge right behind the counter.